Social Media Is Taking Over E-Commerce [Infographic]

Social Media E-Commerce Shares

If you want to succeed in an increasingly crowded e-commerce market, you need an online presence that is likely to drive massive traffic. In order to compete, more e-commerce companies are turning towards social media.

According to a study by Mobstac, the most significant impacts of social media for business are the building of trust and lead generation.

In 2013 Facebook, Twitter, and Pinterest generated 75% of all social media referred sales.

Mobstac notes that in 2016 U.S. consumers are expected to spend $327 billion online, making a social media investment all that more important.

The study also finds that 39% of Facebook users will “Like” a brand in order to research a product. 74% of social media users also use their favorite platforms to guide their purchases.

Perhaps the most telling social media e-commerce buying fact is that 4 out of 10 Facebook, Twitter, and Pinterest users have purchased a product after sharing it on social media.

Check out these social media e-commerce facts and other social buying information:

E-Commerce Social Media Sales
Numbers from Mobstac were based on early to mid-2013 numbers and are likely to gain even more significance in 2014.

Do you think social media is a foundational building block for big and small e-commerce platforms?




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