Snapchat Hires New COO Emily White, Former Instagram Director Of Operations


Snapchat has hired Emily White, former Director of Operations at Instagram, as its new Chief Operating Officer.

According to White, the job opportunity only came in “recent weeks,” and here’s what she had to say:

“It happened really quickly, but to have an actual COO role in one of many companies that is disrupting the communications arena is one I could not pass up. I have always been captivated by the creativity that has gone into the product … and I think that Evan has been looking for someone who can help him grow and scale what is already something that has changed a lot of the way people think about the mobile experience.”

Instagram CEO Kevin Systrom also commented on the big news, thanking White for her work:

“I cannot thank Emily enough for her contributions to Instagram. She was tasked with getting the first ads products out the door — and she did that beautifully. Instagram is in an even better place today because of her efforts and we thank her.”

Last month, Snapchat CEO Evan Spiegel said users share 400 million snaps per day, and after reportedly turning down a $3 billion offer from Facebook, its next big step is monetization.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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