Salesforce Announces Social Studio, A Blend Of Radian6 And Buddy Media


Salesforce is a world leader in CRM solutions, and today introduced Social Studio, a suite of marketing tools that covers the spectrum of social media.

A collaboration between two of its social media service acquisitions Buddy Media and Radian6, it’s split into four tools:

  • Workspaces
  • Social Content Marketing
  • Engagement
  • Analytics

Workspaces is the collaboration aspect with teams, something Salesforce itself is most known for, and the other tools are pretty self-explanatory.

Now part of the ExactTarget Marketing Cloud, here’s what Buddy Media Co-Founder Michael Lazerow had to say:

“We’re entrepreneurs. We invented the market, we know where the market is going, and we’re creating a product that is being innovated on faster, and is supported globally, and that just is going to beat out these point solutions.”

Social Studio also features integration with Shutterstock and Getty Images, as well as Kontera and Trendspottr, a real-time social intelligence platform.

From Marcel LeBrun, SVP of Product at Salesforce:

“Brands can have thousands of teams, and now you can set up all these environments within one organization, with separate teams working on separate content, to really help them work together.”

The appropriately titled Radian6 + Buddy Media Social Studio is available May 7 to existing ExactTarget Marketing Cloud customers at no additional cost, and pricing starts at $1500 per month.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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