Viral marketing is a very tricky game. We all know that company’s jump on viral hashtags in order to get their products in front of more eyes, but some hashtags should be left alone. Like ones that discuss horrifying stories of domestic abuse. Or ones that commemorate the anniversary of 9/11.
Several brands have taken to Twitter today to use hashtags like #Remember911, #911Anniversary, or #NeverForget911. And some companies posted very tasteful messages. Others, like Yucatan Guacamole, basically turned the twin towers into a giant billboard.
#Remember911 today and everyday. A special thanks to our armed forces for protecting this beautiful country. pic.twitter.com/behgOcMtmN
— Yucatan Guacamole (@yucatanguac) September 11, 2014
Or this product placement from Weber Grill.
Take time to enjoy your family and friends on this day when we remember those we lost. #NeverForget911 pic.twitter.com/UH050Hk08E — Weber Grills (@WeberGrills) September 11, 2014
ADT put their mark all over this photo.
12 years have come and gone, and America still stands strong. #NeverForget911 https://t.co/C4kxf1Z14g
— ADT (@ADTstaysafe) September 11, 2013
Now, it’s kind of a double edged sword for brands. These companies should be allowed to show patriotism but at the same time, it’s kind of disgusting use 9/11 to plug a product. For instance… Are you kidding me Beanie Babies?!
Today is a day of commemoration and quiet reflection. We will #NeverForget. pic.twitter.com/3HIdjL0tCr — Ty Inc (@TyInc) September 11, 2014
Or Build-A-Bear?!
Hey @buildabear, do you guys have a workshop for building tone-deafness? pic.twitter.com/RY3xn662Le
— Miles Kahn (@mileskahn) September 11, 2014
What do you think? Does it anger you to see brands using 9/11 hashtags?
photo credit: Singing With Light via photopin cc
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