Pinterest isn’t just a social network with awesome recipes and cool arts and crafts, it’s an e-commerce machine that generate sales at a rapid rate.
The team at Accept Credit Cards recently examined how Pinterest activity was affecting sales and they found a direct connection between Pinterest activity and direct consumer purchases.
The study found that Pinterest buying power tops even Facebook and Twitter and is the leading social media platform driving consumers to external websites and blogs.
How big is Pinterest for businesses? The study found that 39% of company’s have changed their social media focus to allow for more time on Pinterest. The survey also discovered that the key demographic at Pinterest are women between the ages of 18 to 49, a demographic coveted by businesses because of their ability and want to spend.
The survey also found that young, educated, white users make up a majority of the sites population, a group that tends to spend a lot and use the web.
Take a look at the full infographic to understand the Pinterest effect on direct consumer spending: