Pinterest has its sights set on image recognition, and has acquired VisualGraph, a startup specializing in visual technologies.
Created by Kevin Jing and David Liu, it was acquired for an undisclosed sum, and both Jing and Lui will join Pinterest’s engineering team.
Pinterest says, “The acquisition of VisualGraph will help us build technology to better understand what people are Pinning. By doing so, we hope to make it easier for people to find the things they love.”
Instead of relying on descriptions or tags, VisualGraph will help the social network see what is being shared.
For example, it could detect a certain accessory and share with you similar accessories.
Imagine how Google’s “Search By Image” system works where you upload an image and get back ones that look like it. Pinterest could offer a similar feature, or just scan everything you pin to build out a secret file on what you like.
Last week, we reported on Pinterest battling for trademark rights in Europe after it was discovered another startup applied for the “Pinterest” name back in January 2012.