LinkedIn Raises Its Clout With New Content Marketing Score


LinkedIn is the most influential business social network on the planet, and today has launched new tools to let business users see how effective their posts are.

Taking a page from Klout, the social network is rolling out a “Content Marketing Score,” a number that tells you if you’re doing good or could do better.

It’s calculated by dividing unique LinkedIn users engaged across posts, Groups, Company Pages, and Sponsored Updates, by one’s active target audience.

Active target audience is defined as members you would like to reach, i.e. as many as possible, and with the score, you’ll get an idea of how many you’re actually reaching.

From Valter Sciarrillo, LinkedIn’s head of measurement in Marketing Solutions:

“By tracking performance on a monthly basis, you get a powerful snapshot on how well you are engaging with your audience over time. With this knowledge, you’ll be empowered to upgrade your strategy to optimize engagement within your target.”

Companies will be able to see how their score compares to the competition (industry) or by region, and the social network plans to offer tips for improving that score.

Not only will LinkedIn let you know how your content is performing, but a new trending topics list will give you insight as to what performs best with your audience.

Last week, LinkedIn’s CEO Jeff Weiner was named the highest rated CEO of 2014, according to a survey from Glassdoor.

[Photo credit: Terry Chay]

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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