7 Marketing Tips for Small Businesses to Leverage Social Media

Even if you are a small business owner, you still need to think about some of the ways to market your products and services properly — especially when it comes to social media engagement and growing your brand. You may be trying to get your business to become more popular but the things that you have done so far have not worked the way that you have wanted.

What you need to remember is in the world of business, there is always room for improvement. You can always do more so that you can compete with other similar businesses.

One of the questions that you may have is where you would begin when you are trying to market your items, or how you can start implementing new methods when you are so focused on methods that haven’t worked as planned.

When it comes to content creation and social media, there is a lot you can do. Take a look at the seven tips below and you may find the right tips that can help improve your current business.

Do data cleaning often.

One of the mistakes that business owners make is assuming that they should not do data cleaning often. Some may only do it once a year. By that time, it may already become too late. When you do enough data cleaning, you will be able to remove data that you do not need anymore. This will help you focus on the real data that can be used in order to market your product better. Doing data cleaning will also make sure that your business information is always accurate.

By making sure your follower count and subscribers are updates and more accurate, this will also make your ROI and engagement numbers look a whole lot better too. It’s just like the days of email marketing and open/click rates. If you aren’t actively cleaning your lists, then you are probably marketing to a lot of dead data and bots.

One of the most common disadvantages of social media marketing, is that it’s really all a numbers game — and one that can easily be tweaked in whatever direction you like. By this, we mean that follower counts are important, but who is to say how many of these followers are actually real or fake?

Take advantage of video content and marketing.

There is no doubt about it, video content is now in more demand than ever before. Thanks to the likes of Facebook mobile and Instagram, video is where the attention is at for billions of users around the world today. While text content is still good for search engines and desktop usage, with so many people using their mobile devices, it’s tough to get that same attention and engagement without visual content and video.

The good news is that there are plenty of ways to convert your best text content into online video, without needing to spend a ton of money in the process. Thanks to drag and drop whiteboard and explainer video solutions like mysimpleshow, anyone can start creating videos within seconds. There are also no design or recording skills required, and users don’t even need to put a face to their videos.

Another great thing about creating explainer and whiteboard videos, is that they are often short and right to the point. When users are scrolling through their social media feeds and updates, these are types of videos that are going to get them to stop and view. Always wondering what they hand is going to start drawing or seeing what the completed picture is going to be, is always enough to grab a few more eyeballs than traditional video content.

 Get to know your audience.

How well do you know your audience? Do you even know who your audience is? If you cannot answer these questions, then you know that you are in trouble. Do you also have different audiences coming to your site, versus those who might already be following you on social media? Whether it’s Google traffic, Facebook or Instagram, all of these audiences will likely different in content interest, demographics and what their end goals are.

You need to think about some marketing strategies with your audience in mind. You need to think about what your target people do. What are the things that are important to them? By knowing these details, you can surely come up with some marketing strategies that will appeal to them.

You need to show them that with the use of your products or the services that you offer, they can do the things that they want to do better. Knowing the personality of your audience will make sure that your marketing strategies will have the direction that you want.

 The content should be targeted towards your audience.

There was a time when the content did not matter a lot. People were only searching for new brands to try. Right now, you need to prove that out of the competition, your business is the one that stands out in a good way. Knowing your audience will help you create valuable content that they will definitely appreciate.

One of the best ways to know what your audience is looking for, is to keep an eye on other top influencers within your niche. For example, if you were an online ecommerce site that sold make up or beauty products, then you would want to start following the best names in fashion. Most of these influencers will have millions of followers and if you put in the time and effort to see what type of content their audience is engaging with the most, you can start doing similar content ideas.

Even if you do a lot of clickbait and even if you do a lot of sales pitches, these things will not be enough to help you get the type of attention that you want from your audience. Create content that will help you connect with your audience on a more personal level. They will surely appreciate the effort that you will make.

And if you think SMM right be good for your business or brand, take a look at this list of brands using influencer marketing to grow their reach and audiences through platforms like Instagram, Facebook and Twitter.

 Consider email marketing and remarketing.

There are some new business owners who opt out from trying this service mainly because it is a bit complicated. This is one of the strategies that does not show any sign that it will be stopped soon. If you would get more people to subscribe to your emails, you have a higher chance of reaching a wider audience and also making sales. There are some things that you can work on to ensure that your subscribers will open your email:

  •  Make sure that the email that you are using is valid so they will not be scared to open it.
  •  Create a subject line that will compel people to open your email immediately.
  •  The content should be viewable not only through computers but also through mobile.
  •  Have a clear call-to-action.

As long as you would remember these things, you have a higher chance of being successful in doing email marketing. And when you use email marketing on conjunction with search engine optimization, you are much more likely to see increased engagement, social shares and rankings for your site. 

Another important thing to note about email marketing and social media, is that platforms like Facebook Ads and Instagram Ads both offer remarketing options. This means you can start targeting users on social media with ads that are already on your mailing list — which would result in much higher click, conversion and engagement rates.

Show more visual content.

Gone are the days when people are already happy with reading your content. They would like to see your content now and there are various ways available that will allow you to show your content properly. You can upload videos of your products and services to give them an idea of what they can expect from you. You can also show what they can get through images. 

Just a reminder, when creating videos, make sure that your videos are not too long because if they are, they can be very boring for your target audience. A lot of times, they do not bother finishing the rest of the video anymore. Make use of social media so that sharing your visual content will be easier.

No matter methods you are using to create appealing visual content, make sure you are spending time to make sure the content is catered to the sizes that each social platform wants to see. For example, Twitter, Facebook, and Instagram all have different content sizes. Don’t upload the same content size to all three places. If you do, they will get cut off and not perform as well as you hoped for.

Storytelling is Still the Way To Go.

Look at any of the best performing content on the internet today and it’s all about the visual components and the messaging behind it. At the same time, think about any of the best speakers and entrepreneurs in the world today — they are great at what they do and people listen because they are often great story tellers.

Instead of just creating content and putting it out there, spend some extra time on the meat of the content and make it so your audience actually wants to continue with the process. Tell a story, make it relate to your audience and keep them engaged and wanting more.

Here are some quick storytelling tips on how to best accomplish this.

  1. Choose your main character wisely
  2. Give them a supporting cast
  3. Ensure there is a clear beginning, middle and end
  4. Keep it short and sweet
  5. Don’t do lists (unless it’s a list about not doing lists…)

Once you’ve come up with a great storyline and process for your content, then explore different options for how you can make more than just one content piece. For example, if you are writing a text article, then consider your options with infographics, video, shareable content, podcasts and audio, and also making a multi-part series that you can offer as a PDF through your mailing list.

Social Media is Nothing New, But Marketing Strategies Are Always Changing

With more than a few billion users spread across the top social media platforms on the internet, the concept is nothing new. But what is changing, is where the latest wave of users are going and also the different type of content they are engaging with.

To stay up with the latest trends, be sure to follow some of the top brands and marketing agencies in the world today. These are the guys that have massive funding and budgets to play around with. They will likely have the latest trends and marketing changes in place before anyone else.

There are still so many things that you can do to market your product even if your business is still small. You just need to keep moving forward and remember that you can always market your business properly with all of the tips mentioned above.


Zac Johnson is an entrepreneur with 20 years of experience in the world of online marketing and branding. Follow his journey at Blogging.org and ZacJohnson.com.


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