Articles written by Zac Johnson

Key Elements of a Social Media and Mobile-Friendly Website in 2018

With mobile now the dominant form of personal computing, if you don’t nail the key elements of a mobile-friendly website, you’re going to cripple your business in a huge way. If nothing else, you should ensure your site conforms to the tenets of responsive design. While this sounds highly technical, all it really means is […]

5 Ways to Increase Engagement on Social Media in 2018

Social media has completely changed the way businesses and brands engage and reach new audiences in the world today. Never has it been so effective and easy to reach more than two-billion users, while using just a handful of websites and social platforms. With all of this in mind, it’s not just about getting on […]

Selenium Tools to Improve User Website and Social Experience

For anyone that has ever created a website, blog, program, or even tried using an API, there are going to be some necessary testing and complications through the process. This is especially true when you factor in the many different ways audiences will be accessing your content — not just through different browsers and devices, […]

5 Predictions for Mobile Ecommerce and Social Media in 2018

It’s pretty amazing what our phones can do nowadays. Many companies are trying to keep pace with them by responding to the demand for more mobile-accessible sites. The same can be said for social media on mobile devices as well. Not only are users focusing more on their mobile devices to access the internet, they […]

Different Ecommerce Landing Pages and Their Functions

Your landing page is the first thing users see when they visit your online store, whether they clicked a social media link, paid advertisement or organic search results on Google to get there. Knowing the first 10 seconds on a webpage tend to determine whether a user stays or bounces, the importance of optimizing the […]

3 Ways to Improve Morale and Social Engagement in the Workplace

Let’s face it, if you don’t run your own business or have a passion for what you do, it’s likely that you aren’t very excited about heading into work every day. Not only is it about spending time away from your friends, family, or other things that you would rather be doing — employee productivity […]

Top 5 Cyber Risks for Users and Business Owners on the Internet Today

Cyber threats and online attacks against individuals, businesses, and brands of all sizes continue to happen on a daily basis. While the business of ‘cyber protection’ is booming, it’s also one that doesn’t get to rest. With new attacks happening all the time, and more companies losing access to billions of individual data records, this […]

How to Become a Social Media and Blogging Fashion Influencer

Have you noticed all of the excitement and activity in the world of online fashion, social media and blogging lately? It’s quite amazing. Individuals and fashionistas from around the world are now becoming successful and recognized brands of their own without the need to connect with big-name brands, getting sponsorships or even long-term contracts. Now […]