Startup Let’s Date Rolls Out New Wingman Feature

Our pals behind the romance/hook-up app Let’s Date have rolled out a new Wingman feature as of today. Though Let’s Date is primarily focused on potential couples, the Wingman feature allows users to play matchmaker with their single friends.

The Wingman feature is the first of its kind from where I’m sitting. Mobile and online dating are on the rise, so our “wingman” pals in real life find themselves playing side-kick in a shrinking field. That’s why Let’s Date figured “Hey, why not allow a wingman role in online dating, just like there is in real life?” and thus, the Wingman feature was born.

Here’s how it works:

  • Users have the ability to designate themselves as a “Wingman” in the app’s preferences section.
  • From there, the user can browse the dating pool on the app, scrolling through dater cards. When they see a dater their friend might be interested in, they can share the dater card with that friend via email, SMS or Twitter.
  • “Daters” on Let’s Date will never see a Wingman’s cards, and a Wingman can’t message within the app or go on dates. However Let’s Date keeps track of how many of the cards their friends accept, and the most successful wingmen can earn badges and rewards for their successes.

The Wingman feature is available to all daters, so you can help set up your pals even if you’re looking for love yourself.

Let’s Date launch nationally in February, and has thus far seen a lot of success with nearly a quarter of its users hooking up and going on dates in real life within two weeks of downloading the app.

You can check out some screens of the Let’s Date Wingman function at work below. If you’re interested, you can download the app here.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.