Social log-in platform Janrain has raised $33 million in funding from a group led by Millennium Technology, Value Partners, and Split Rock Partners. Other investors include Epic Ventures, Salesforce, Emergence Capital, RPM Ventures, DFJ Frontier and Anthem Venture Partners.
To date Janrain has raised $53 million in its efforts to bring social media platforms together in a simple to use way for web developers.
Janrain has quickly become the leader in OpenID technology, connecting developers through various offerings including plug and play software that allows for quick integration via existing Facebook, Google, Twitter, Yahoo, LinkedIn, and other social media accounts.
Janrain technology can be used to publish comments, make purchases, leave reviews and perform various other activities.
According to Janrain revenue at the company doubled in 2012 and it is now storing 300 percent more unique social profiles per month than it did one year earlier.
Late last year Janrain launched a one-click Facebook sharing mechanism that offers users more control over their sharing behaviors. Janrain now powers the social log-ins for more than 350,000 websites around the world including popular portals for Universal Music Group, Dr. Pepper and Mattel.
Janrain’s major goal is to collect log-in data which can then be shared with developers. That data can then be used to create better in-app and on-website experiences for users. For example, personalized offers can be made based on demographics and sharing habits of each user.
Single-unified log-in options are likely to become more useful as new social networks continue to spring up and Janrain is quickly leading that revolution.
Janrain will use its new $33 million windfall to push forward with new software development and expansion.