Internet advertising revenues have surpassed broadcast television for the first time.
The figures release by IAB show that U.S. interactive advertising (internet) revenues for 2013 hit an new of $42.8 billion, exceeding broadcast television advertising revenues of $40.1 billion.
The report providex a breakdown of online figures which stated:
- mobile achieved triple-digit growth year-over-year, rising to $7.1 billion during full year 2013, a 110 percent boost from the prior year total of $3.4 billion.
- Digital video brought in $2.8 billion in full year 2013, up 19 percent over revenues of $2.3 billion in 2012. As a result, it also increased its share to become the fourth largest format, directly behind mobile.
- Search revenues totaled $18.4 billion in 2013, up 9 percent from 2012, when search totaled $16.9 billion.
- Display-related advertising revenues in 2013 totaled $12.8 billion or 30 percent of the year’s revenues, a rise of 7 percent over $12 billion in 2012.
Although internet advertising has been a big part of the advertising market for a long time, this is yet another step forward for the internet as a whole, including social media.
(Image credit: generic dollar image.)
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