How To Find Out What Social Media Sites Know About You


Social Media

Social media holds a treasure trove of data not just based on what’s happening around the world, but nearly every detail about our own personal lives.

In fact, a study published in October 2013 found that Facebook can help predict when couples are about to get divorced.

Today, major social networks have advanced learning mechanisms that know what you’re interested in without you even thinking about it.

This all adds up to more relevant ads, which in turn increases clicks and revenues, continuing their cycle of existence.

Janrain, an industry leader in the social login and sharing space, offers a free tool to determine what data popular social media sites have on you.

Simply called the “Social Profile Navigator,” it currently includes access to the following social networks:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Instagram
  • VK
  • Tumblr
  • Flickr
  • Foursquare
  • SoundCloud

It also works with other sites such as Yahoo, Amazon, PayPal and Microsoft.

To get started, simply go to the Social Profile Navigator website here, and click on any of the icons at the very top:

Social Media Tool

Once you click on an icon, you’ll see a “Connect with” button on the far right:

Social Profile Data Navigator

Click it, and follow the prompts via the pop-up window to grant the tool access. For example, Facebook will look something like this:

Social Media Tool

Each circle can be expanded to see specific details, and the data you see is just the tip of the iceberg.

There is often far more information that social media sites collect for advertising purposes, and information that often eerily predicts future plans.

Photo credit: Robert Emperley


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).

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