How Netflix Got Ready For House Of Cards Bingeing

House Of Cards

House Of Cards season two launched on Valentine’s Day, and helped kick off thousands upon thousands of binge sessions that lasted into the weekend.

Unlike traditional TV, Netflix uploads entire seasons at once instead of making people wait week after week for a new episode.

It’s a fantastic concept that’s praised by many, but it can also make it really difficult to get anything done.

Netflix Reliability Architect Jeremy Edberg spoke with, and one of the first orders of business is ensuring people are actually watching the show.

If not, it begs the obvious question: what could be wrong?

“The engineers can tell, in real time, how many people are streaming the show on devices, where they are, and who’s binging. Edberg said the last time House of Cards launched, the engineers figured out that the entire season was about 13 hours.”

Last year when the first season of House Of Cards launched, the video streaming giant was able to detect that one user blazed through the entire season with only three minutes in breaks.

From Netflix spokesman Joris Evers:

“We monitor what you watch, how often you watch things. Does a movie have a happy ending, what’s the level of romance, what’s the level of violence, is it a cerebral kind of movie or is it light and funny?”

Have you watched season two of House Of Cards?

Photo credit: Wikipedia

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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