Small business owners who want to determine the efficacy of their Groupon campaigns can now determine their deals profitability. Groupon on Wednesday rolled out its Merchant Impact Report, a Merchant Center app that recently underwent beta trials with the help of more than 1,000 merchants.
Using the Merchant Impact Report business owners can tell how many people saw their deals and how many people purchased those deals. The program also tells merchants how many people are new and returning customers.
The program also features a calculator that allows customers to determine how much they spent on the deal and what their profit is.
Many business owners have turned away from Groupon offers because they were unsure of the value the platform was adding to their business.
According to Amit Koren, director of merchant products at Groupon:
“The Merchant Impact Report was created as a result of our merchants’ feedback and is designed to provide a clear, concise view into the effectiveness of their Groupon promotions. Until today only the largest companies had access to this kind of information, and now we’re providing these powerful analytics to every local business that works with Groupon.”
The program also tells business owners when they will be paid by Groupon, a big consideration for many small business owners.
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