The Girl Scouts have promoted a hashtag campaign, #ItCanWait, to harness positive peer pressure and discourage girls from texting at the wheel.
In addition to the Girl Scouts trending on Twitter with the #ItCanWait hashtag, the organization is also taking the campaign to Facebook and promoting a cross-over to Instagram so visibility is heightened.
The premise of the #ItCanWait hashtag is pretty straightforward — whatever it is that you might be compelled to text a friend or fellow Girl Scout (represent!), it can wait until you’re no longer driving.
On Facebook, GSUSA writes:
— AT&T (@ATT) September 19, 2013
The California Department of Motor Vehicles harnessed a separate social media trend today to promote #ItCanWait:
And more personal stories were shared:
— Arleen Boyd (@AlohaArleen) September 19, 2013
If you want to help GSUSA and others spread the #ItCanWait pledge, use the hashtag #ItCanWait on Facebook, Twitter, and Instagram.