First Snapchat Ad Is A ‘Oija’ Movie Trailer

Snapchat has entered the advertising game. The social media company started showing advertisements to users over the weekends but Snapchat has a slightly different approach than Facebook and Twitter.

Tech Crunch notes that the Snapchat ads (in this case, a trailer for the movie Oija) will show up in the Recent Updates section. Users are not forced to watch the ad. Instead, they’ll see it like another message from the people they follow and can choose whether or not to click on it. Snapchat users can’t stop the advertisement from showing up in their inbox but they can decide not to watch it.

And after 24 hours, the ad will disappear.

Snapchat announced on Friday that it would start showing users ads. The reason: “We need to make money.”

Snapchat writes:

“This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge … We won’t put advertisements in your personal communication – things like Snaps or Chats. That would be totally rude. We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted. It’s nice when all of the brilliant creative minds out there get our attention with terrific content.”

It’s an interesting approach to social advertising. It seems like Snapchat is trying to put the user experience ahead of the needs of its advertisers. Still, seeing a sponsored message anywhere is usually a bad thing.

Do you like Snapchat’s approach to advertising? Oh, right, that Oija trailer. You can check it out below. Or don’t. We don’t care. We’re just as cool as Snapchat, right?

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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