Facebook is constantly tweaking its Edgerank algorithm which determines what content to display in the News Feed, and has announced a new update.
In a blog post published today, Product Manager Chris Turitzin talked about an experiment involving text status updates.
The social network found that the more text status updates users see, the more they write their own status updates.
However, Facebook saw that this same principle did not apply to text status updates from pages, prompting the latest update.
Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.
For Facebook Pages, Chris encourages admins to share a link by letting it populate first and then sharing versus a brief description, followed by the link embedded within the text.
We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.
Last week, Facebook launched Trending Topics, which are reminiscent of Twitter’s offering, and will appear to the top right of News Feeds.