Facebook Rules Social Media Referral Traffic For Mainstream Media


Facebook Rules Social Media For News Site Traffic Referral

Social media drives billions of pageviews to major U.S. media properties through referral traffic but which platform drives the highest level of traffic?

The team at Mashable and their partner platform Statista examined which social networks drive traffic to 10 of the United States’ biggest mainstream media websites.

Statista measured traffic received through Facebook, Twitter, Reddit, StumbleUpon and other social networks.

Facebook proves to be very consistent for all 10 publications while referral traffic from the other social networks varied by publication.

Here’s the Social Media referral traffic study in graphic form:


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).

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