You can predict the upcoming social media trends in 2023 without needing fortune-telling skills. All you need is access to data. By combining performance and consumer preference data, you can gain insights into the year ahead. We’re not just talking about which TikTok audios will become popular in a few months. We’re focusing on understanding audience behavioral patterns and determining where your brand fits into the equation.
If you’re one of the 76% of organizations that rely on social data to inform other departments, you’re already on the right track. In this article, we will study the social media trends that will dominate and the numbers already indicate this.
What Social Media Trends to Know in 2023-2024?
#1 More Paid Content
Brands are adapting to the trends by increasing their investments in social media advertising. Networks like Facebook have disadvantaged organic branded content for quite some time now, making this one of the enduring social media trends. Marketers expect ad spending to continue its steady rise over the long term. If you’re not advertising on social media, you’re missing out on substantial revenue opportunities.
#2 Growth in the Quantity of Educational Content
You can now experience edutainment regardless of age. Several industries have recognized the value of crafting entertaining and informative content. It is predicted that in 2024, this trend will expand to reach a wider audience.
In the previous year, brands in the fintech industry achieved significant success by creating valuable content worth saving. To understand what we’re referring to, you can check out Chime’s TikTok account. They strike a perfect balance between sharing relatable financial jokes and providing genuinely useful tips on managing money.
The surge in popularity of short-form videos has created ideal conditions for the growth of engaging facts, tutorials, and explanations on social media platforms. It’s no surprise that educational content has become a top priority for marketers when collaborating with content creators.
#3 Priority on Safety
What are social media trends that will dominate in a world where more and more people are committed to sustainable development and care about the security of their data? Anyone who understands the degree of integration of technology and the digital lifestyle into our lives will want to protect themselves. One solution is the Tor browser. But is Tor browser really safe enough to trust with your data? You’ll likely get better results if you complement your browser and device with the power of a VPN. Well-known provider VeePN protects against data leaks, prevents surveillance, masks online activity, and can bypass regional restrictions. Another advantage is the free trial period.
#4 Addiction to New Social Networks
If you’re looking for emerging platforms, make sure to keep an eye on some of the new social networks. It’s likely that you’ll create a new brand account on at least one of them in 2024. In 2022-2023, consumers felt deprioritized in favor of profits and business dealings due to shake-ups at core networks. Now, many people are searching for their next favorite corner of the internet.
Mastodon, Tumblr, Hive, and Discord are some notable rising stars in the shifting social media landscape. As you explore these new playgrounds, you’ll be able to identify passing trends and those that are here to stay.
#5 Continued Domination of Video Content
You watch an astonishing 1 billion hours of content on YouTube every day, making it a platform that is accessed by everyone on average. The impact of YouTube becomes even more remarkable when you consider that a significant portion of those hours are from user-generated content, with a significant presence of branded content made by companies. By the way, you can visit the free VPN website and get rid of the ads. Some VPNs have an ad protection system.
However, YouTube is not the only option for video content. Platforms like Facebook Live, Vimeo, Instagram, and many others provide diverse opportunities for individuals and brands to stand out through videos. When combined, these platforms offer an incredible potential for showing uniqueness and creativity.
#6 Short-form Video Content
Short-form content options like YouTube Shorts, Instagram Reels, TikTok, Pinterest Idea Pins, and Google Web Stories offer various opportunities to share engaging videos. Several of these platforms, such as TikTok and YouTube Shorts, have gained popularity in recent years. While YouTube Shorts is an extension of an existing platform, TikTok emerged more recently. In a competitive landscape, new avenues arise when there’s potential for profit. The emergence of these newer video content options indicates that video continues to be a significant trend in social media.
Now, let’s consider TikTok from a different perspective. TikTok made waves when it expanded beyond its Chinese origins. It appeals to a young, trendy audience and has unfortunately witnessed hazardous behaviors driven by the pursuit of views. Nevertheless, there is a growing community of TikTok content creators who are paid influencers. If short-form videos weren’t still captivating, advertisers wouldn’t collaborate with TikTok influencers.
Conclusion
If you study how social media affects trends, you will be surprised. Trends from social networks quickly develop into something bigger – real life. With the integration of social media into our lives, companies can communicate their values and develop relationships. Those who take advantage of trends first will be able to lead future movements.
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