Coca-Cola Is Bringing Surge Back [Twitter Reacts]


Wait, what?! Coca-Cola is bringing Surge back.

The company is bringing its Mountain Dew challenger back to store shelves later this year. Well, not store shelves. Surge will be available exclusively from Amazon.

Surge hasn’t gone on sale yet but you can pre-order it now on Amazon. A 12-pack of 16 oz cans is currently on sale for $14.

If you’ve never had Surge, it’s basically Coca-Cola’s brand of Mountain Dew. The company introduced the drink in 1996 to challenge Pepsi’s “extreme” product. According to Amazon, Surge is the “bolder citrus soda.”

Coca-Cola sold Surge until 2001. Since then, Surge fanatics have been begging the company to bring back the popular soda. Twitter campaigns, Facebook pages, and searches on Amazon eventually convinced the company to give Surge another shot.

Are you excited for the return of Surge?


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).

0 Comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.