Chris Martin Joins ‘The Voice’ Via Snapchat

At around 8 p.m. Tuesday night, The Voice’s official twitter account (@NBCTheVoice) sent out a post that instructed it’s 2.68 million followers to add “nbcthevoice” on their Snapchat accounts. They then proceeded to send out posts that officially counted down to release of their huge Snapchat news.

.@Snapchat reveal = 15 MINUTES. #BattlesBegin

— The Voice (@NBCTheVoice) March 19, 2014

And when the countdown ended, The Voice revealed to eager fans major news of a new Key Advisor for the show.

We’re introducing Battles Round 2 this season & Chris Martin will be joining us as the Key Advisor on 3/31. pic.twitter.com/zy3Cu1nCbG

— The Voice (@NBCTheVoice) March 19, 2014

Chris Martin is set to begin as a Key Advisor for the show on March 31st, and will also be featured on the April 1st and 7th episodes. And from looking at the responses, The Voice sure hired the right person because fans are ecstatic about the newly featured cast member.

Chris Martin + The Voice = MAGIC MAGIC #ChrisMartinOnTheVoice @coldplay @coldplaylivepy

— luna ???? (@luniramirez) March 19, 2014

So excited to see the musical genius of Chris Martin on @NBCTheVoice!!! #ChrisMartinOnTheVoice

— Gaby (@GabyMa1366) March 19, 2014

If you haven’t already, make sure to add The Voice on Snapchat to keep up with updates regarding the show.

Did we mention that we're on @Snapchat? We're pretty sure we did, but just in case add us now at 'nbcthevoice'. #TheVoice

— The Voice (@NBCTheVoice) March 19, 2014