How World Charities are Gaining Awareness through Social Media

The Covid-19 pandemic has ravaged millions of lives across the world. Covid 19 is not only a health hazard, it is an emergency in many ways. It has also left many people jobless leading to an economic crisis caused due to the series of lockdowns announced by governments across the globe.

In such a condition, it is much more important than ever before for charity and nonprofit organizations to come forward and do their bit to improve the quality of lives for people in distress. And this is something charities like WE Charity and PETA have focused on more than ever, as not only has the world economy changed, but also how individuals use the internet to find and share information.

While some charitable organizations are directly involved in managing the pandemic crisis, others focus on improving the environmental sanctity to make this earth a better place for everyone. Some others offer basic amenities of daily life like food, water, and sustenance in parts of the world where they are hard to come by.

However, charity organizations depend on donations for their survival, amid the pandemic, it has become even more difficult for them to arrange for fundraising events and get the funding that they need to manage their operations smoothly. In such a scenario, social media can be a great way to generate awareness about a charitable organization and inspire people to come forward and make donations.

Role of Social Media in Ensuring Donations for Charities 

Digital marketing functions as a potent way for charitable organizations to expand their reach and become influential figures in the market. Charities often use direct marketing methods for generating the donations they need. Along with this, they also make use of different types of social media networks for ensuring more resources to carry out their operations.

Making use of social media as a result-driven way of marketing and promotion is quite common these days. Business firms belonging to different sectors have found that they can target users with a higher budget when they approach them through social media channels. Charitable organizations like WE Charity, therefore, use social media profiles daily so that they can widen their reach as well as appeal to a bigger audience even when they have a small budget to start with.        

Social media channels ensure better reach to charities when they are looking to find potential donors. This is why it is so very important for charitable organizations to have a well-crafted social media marketing strategy as this can spread awareness among people about their mission and ensure donations from multiple donors.      

Importance of Social Media in Forming Public Opinion 

Nearly four billion people across the world use social media in some form or the other. Therefore, it is no wonder that charitable organizations can have access to plenty of potential donors for their cause by using social media networks.

It has been found time and again that using social media strategy can help charities to target donors and convince them of their mission. The content that is shared through social media channels can play a pivotal role in encouraging donors to get involved in a charity project. 

Promoting a charity project through social media networks

It is important to note that simply working on a social media strategy is not going to generate the donations that an organization is looking to have. Some things that should be clearly defined for a social media campaign to deliver the best results. 

  • The first thing that you need to do when you are planning a social media campaign is deciding on the outcome that you are looking to achieve. For instance, you may want to raise awareness on your charity campaign, get some new volunteers or receive donations for some upcoming plans. You may even have more than one of the goals listed here.    
  • The next thing that you have to focus on is the audience that you are looking to target. You should develop clear and well-defined marketing personas which you can then target for your social media campaign. You should also check to see which pattern of content they are more likely to appreciate and the platforms that they typically use and interact with.  
  • Another thing that can make or break your social media marketing efforts is the decision you need to make on which social platforms you should be targeting. You should carefully monitor your users to find out which social media channels they are using and then create content for such networks. 
  • Every social media marketing campaign must be carefully planned from start to finish and then backed up with adequate research. This will provide you with valuable information like the time you need to invest and the way you should publish your content periodically. 
  • You should have an organized manner to arrange your documents and answers. This is going to help you in the future when you want to explore some new ideas for making an impact with your target audience or generate a steady ROI with your efforts on getting new donors.   

Effective ways on ensuring the success of your charity organization through social media marketing efforts 

  • The first thing that you need to keep in mind with your social media marketing strategy is that not everyone is going to get interested in the charity project that you are planning to work on. Every charity project has a niche target audience and it is that audience that you must focus on if you are looking to get the best results. The type of content that you should create is also going to depend on this. 
  • The efficiency of your social media marketing strategy is also going to depend on the actionable plan that you put in place to achieve your goals. For instance, you will need to place advertisements and promotional materials to inform people about the upcoming fundraising and donor events, create inspirational content so that prospective donors are encouraged to join the project and help in achieving its goals, listing previously completed successful projects and offering information on future ambitions. 
  • Social media is also an excellent way for you to keep your target audience informed about the things that you are up to. You can use Facebook and Twitter to send updates to your prospective donors and supporters and let them know about upcoming fundraising events. You can also share images, videos, and other media through social media channels.

The Power of Social Media and Charitable Organizations

As you can see through each of the recommendations and data points above, when it comes to spreading awareness for your charity, while also trying to raise the necessary funds and help to support your cause, social media is definitely one of the most effective ways to get the job done.

No matter if it’s through Facebook, Twitter, LinkedIn, Instagram, or even TikTok… millions of people are actively browsing through social media every second, and if you are able to target just a small fraction of them, it can lead to a huge difference for your charitable organization and those in need.

To learn more about how to implement such social media marketing methods into your charitable organization, be sure to follow these tips, and get started with them immediately. The longer one waits to implement such methods, the more individuals and free exposure they are missing out on.


Zac Johnson is an entrepreneur with 20 years of experience in the world of online marketing and branding. Follow his journey at and


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