Drake is now officially an executive in the Toronto Raptor’s office.
The Canadian born musician will be a host, business partner, and consultant for the Raptors. He will also be launching a new clothing line in conjunction with the team and will help the Raptors in their rebranding efforts before the 2014-15 season.
The #Raptors have hired @Drake as a “Global Ambassador” https://t.co/3EIoZ4Hl2x
— Bleacher Report (@BleacherReport) September 30, 2013
The Brooklyn Nets struck a similar deal with Jay-Z last year. The hip-hop mogul helped redesign the team as they moved out of New Jersey and into Brooklyn. Partnering up with Drake could be a great success for the Raptors but most Twitter users don’t foresee a glorious future ahead for the Canadian NBA team.
Is Drake the right man for the job?
Erm…@Drake being hired to help makeover the @Raptors will do little to change our pillow soft image in these streets
— Andre Ferguson (@ShinobiAFC) September 30, 2013
Drake is the new “basketball ambassador” for the Toronto Raptors. How can you have an ambassador whose motto is “No new friends”? — Danica Patrick Ewing (@DanPatEwing) September 30, 2013
Some people are just happy that someone other than Tom Ford is answering questions at the press conference.
Both of these men grew up well off. One came to embrace a thug lifestyle of excess. The other is Drake #topoli pic.twitter.com/raQHIexL30
— Andrew Tumilty (@AndrewTumilty) September 30, 2013
Drake did his best to soothe any fears about his new position during the press conference.
New #Raptors Global Ambassador @Drake addresses the crowd at the #Toronto #AllStar 2016! pic.twitter.com/XcYmNe7Pnn
— Toronto Raptors (@Raptors) September 30, 2013
And he did a pretty good job.
“Any opportunity to represent where I’m from is the best opportunity I could ask for.” – Drake on why he loves the Raptors and wants to help
— Word On Road (@WordOnRd) September 30, 2013
Do you think Drake will be able to save the Toronto Raptors? The Toronto Star notes that Drake wouldn’t have to be a miracle worker to help the Raptors improve. After all, there isn’t much history in Toronto.
The Star writes: “It would be wrong to call what comes next a renaissance. That would imply that the Raptors have a legacy to build on. After 18 years, all they have is one playoff series win and Vinsanity to draw from. That’s it. It’s within Drake’s power to change that.”
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