2 years ago 2 years ago

Buffer Adds Google Analytics Integration, Follower Growth Tracking For Business Customers

by Kokou Adzo 2 years ago2 years ago

Buffer introduced its “For Business” plans last month, which start at $50 per month, and today announced several new updates for business customers.

Google Analytics has now been integrated, and business users will be able to easily track campaigns around specific parameters.

Once Campaign Tracking has been enabled, here’s what the setup process will look like:

Buffer

Business customers can also now track follower growth, which can be found under the “Analytics” tab on the Buffer website.

This feature could also be useful in determining if a specific post or posts lead to an increase or decrease in followers.

Similar to other analytics services, you can now see data between specific dates, and Buffer has included the ability to see analytics from a specific day.

Posted by Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).