Using Social Media to Advertise Company Events

In a socially charged world, studies have shown that meeting and event planners are turning to social media as a means of engaging attendees and marketing upcoming events. The use of social media when planning corporate events is beneficial for several reasons. First, it provides attendees with real-time updates and information on the event. Second, […]

The Most Brazen Home Break In Videos on YouTube

We live in a world where even our social media activity can make us a target for burglars. Whenever a burglar knows there’s an empty house he (or she) sees a great big bulls-eye. Whether it’s from a check-in somewhere on your social media account or from an obituary notice thieves are nothing if not […]

Social Media Blackouts: When the Time is Right

When Taylor Swift was ready to release her new album, she took a step few celebrities of her caliber have done: she blacked out her social media. Everything she had on multiple platforms like Facebook, Instagram, Tumblr, and Twitter was gone. Fans reacted with confusion and immediately tried to figure out what it meant. In […]

Copycats FTW in Online Gaming

Let’s face it: media creators are running out of ideas. How many times can Nintendo revamp the same franchises? (We’re looking at you, Mario.) The movie industry is undoubtedly the most egregious offender. There are literally more than 100 reboots and remakes slated for upcoming release. That list doesn’t include 2017’s Baywatch, The Mummy, and […]

What Does Your Favorite Emoji Mean Around the World?

Emojis are used around the world to express emotion using quirky yellow faces and fun symbols and figures. Although it’s assumed that the person on the receiving end of your text message understands what you mean when you send your favorite emoji, a recent report by might suggest otherwise. The analysts at recently […]

How To Use Social Media To Fit Your Business Strategy

Your business strategy addresses key needs such as customer acquisition and retention, sales goals and marketing visibility, with a selection of tools and practices geared towards connecting with the right customers or client base. A growing section of the business strategy toolbox is social media and online marketing.

3 Small Businesses with Something to Teach You About Social Media Marketing

If you want more likes and shares on your posts, you’ve got to think outside-the-box. The average consumer doesn’t log onto Facebook looking to buy things. They’re online to communicate with friends, get the latest news, and to laugh at memes. Your social media marketing should convince them to shop instead, but this is easier […]

5 Ways Social Media Changed The World

Social media is so deeply integrated with our daily lives now that it’s hard to remember a time when these platform weren’t around. The first platform, Six Degrees, was launched in 1997. In less than twenty years, these platforms have changed the way commerce, healthcare, and politics works. Here are five ways social media changed […]