Apple started selling its iPhone 5S and iPhone 5C today, and amidst the hectic pace of launch day, CEO Tim Cook found the time to join Twitter.
Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.
— Tim Cook (@tim_cook) September 20, 2013
The Twitter account is verified so we know it is the real deal, and after two hours Tim has over 60,000 followers with it growing by the second.
It still remains to be seen just how active Tim Cook will be on Twitter, but it could be a sign of Apple starting to invest in social media to reach out to its fans, and further promote the latest products.