73% Of U.S. Adults Use Social Media

Social Media

Last week, we published 13 social media stats for 2013, and according to a new survey, 73 percent of online U.S. adults now use a social networking site.

Over 1,800 U.S. adults were surveyed from August 7 to September 16 by Princeton Survey Research Associates International.

Here’s the breakdown of U.S. adults who use each social network:

  • Facebook – 71 percent, up 4 percent from 2012.
  • LinkedIn – 22 percent, up 2 percent from 2012.
  • Pinterest – 21 percent, up 6 percent from 2012.
  • Twitter – 18 percent, up 2 percent from 2012.
  • Instagram – 17 percent, up 4 percent from 2012.

42 percent of adults use two or more of the above social media sites, 36 percent use only one and 22 percent said they didn’t use any of the five.

Facebook was the most popular social network among respondents who said they only used one social network, coming in at 84 percent. LinkedIn came in at eight percent, Pinterest at four percent and Twitter and Instagram at just two percent.

Back in August, Pew Research found that social media use among those ages 65 and older has tripled since 2009.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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