59% Of Instagram Users With Over 10,000 Followers Are Men [Infographic]


Instagram has over 150 million monthly active users, and according to a new infographic from Nitrogram, nearly 60 percent of users with over 10,000 followers are men.

Nitrogram, an analytics company specializing in Instagram, shared new insights around gender.

Greenland, Africa, the Middle East and nearby countries have the highest percentage of men using Instagram at above 55 percent, compared to Russia and Brazil with the lowest percentage at below 45 percent.

Here are the top five countries based on the largest percentage of female users:

  • Thailand – 65 percent
  • Philippines – 64 percent
  • Vietnam – 62 percent
  • Russia – 60 percent
  • Belarus – 59 percent

In the Middle East and India, the percentage of men using Instagram exceeds 70 percent:

  • Saudi Arabia – 85 percent
  • Iran – 82 percent
  • India – 75 percent
  • Azerbaijan – 73 percent
  • United Arab Emirates – 72 percent

According to Nitrogram, 54 percent of what it considers “A-Listers” or users with over one million followers are men, compared to 46 percent who are women.

Among the top 50 brands on Instagram, 53 percent of their followers are women.

Monster Energy, Redbull and the NFL have the largest male following among the top 50 brands in excess of 75 percent, while Urban Decay Cosmetics, Mac Cosmetics and Forever 21 have over 80 percent of their followers women.

To learn more about the gender breakdown on Instagram, you can check out the infographic below.


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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