Video ads are an increasingly popular way for brands to reach online audiences, and according to a new infographic, 40 percent of the top 20 video ads were posted this year.
Video technology company Unruly updated its “Viral Spiral” interactive infographic, and analyzed the most popular video ads from 2006 to today.
Here are the top three video ads for 2013:
According to Unruly, these three video ads have generated 11.6 million shares or 47.5x the amount of shares of the top three video ads in 2006.
Dove’s “Real Beauty Sketches” video saw 4.24 million shares compared to 60,954 shares for its 2006 “Evolution” video.
Shares on the top 10 video ads in 2013 increased 52.1 percent year-over-year to 28.8 million, and the most shared ad of all-time goes to Volkswagen’s 2011 Superbowl commercial.
DC Shoes’ hugely popular Gymkhana series has generated the most shares of any brand since 2006 with nearly 11 million shares spread across four videos.
Volkswagen is in second place with nearly 7.8 million shares, and Evian is in third with 6.45 million shares.
In 2006, the average length of the top three video ads was 35 seconds, compared to one minute 36 seconds in 2013.
From Sarah Wood, Co-Founder and COO of Unruly:
“Over the last few years we are increasingly seeing a number of marketers challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement. From a marketing perspective, shares are more meaningful than views because shares are a global currency and a gold standard in the social economy; a share is a genuine measure of deep engagement, an act of advocacy and a driver of significant earned media.”
To learn more about the top video ads, you can check out the interactive infographic below.