Yahoo Acquires LookFlow To Improve Flickr’s Photo Discovery Platform

Yahoo Acquires Lookflow To Help Flickr

Yahoo has acquired LookFlow, a company that develops image recognition technology. The two companies announced the deal on Wednesday but did not disclose terms of the deal.

On its website LookFlow posted a message which in part reads:

“We built LookFlow as an entirely new way to explore images you love — combining delightful user experiences with the latest advances in machine learning. Flickr is the largest collection of images we love. They share our passion for creating phenomenal experiences technology to help you discover those images. We couldn’t be more excited. Fret not, LookFlow fans. Keep an eye out for our product in future versions of Flickr — with many more wonderful photos and all that Flickr awesomeness! We’ll also be helping Yahoo build a new deep learning group.”

With enhanced image discovery Yahoo looks to be attempting once again to compete more closely with Instagram which has blown up to include more than 150 million worldwide users.

The LookFlow acquisition bring new Yahoo CEO Marissa Mayer close to two dozen acquisitions since she took over the company. Recent acquisitions include Stamped, Xobni and Qwiki.Do you think image discovery improvements would make Flickr a more attractive platform?

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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