Anti-racism movements and initiatives are now more numerous than ever with brands taking part in making the change. Over the years and especially after the recent protests, the number of brands that support BLM has been bigger than ever. Companies are taking a stand and showing their interest in these initiatives, therefore helping the society and building a stronger image for themselves. They advocate against racism, invest in anti-racist education, and thanks to big contributions, are able to make a big impact on society.
Leveraging a Brand’s Resources and Influence to Support Anti-Racist Advocacy
Fighting racism is our moral obligation, but for brands who aim for success, it is more than that. Companies that tackle issues such as this remain relevant and trustworthy in today’s world. Brands that are more aware of their impact on our society and look for ways to promote anti-racist education are more appreciated by their targeted audience. Those looking to better understand the issue and find ways to take meaningful action are frequently exploring argumentative essays on racism, discussing the topic, and making contributions. Free essay examples aren’t there just to educate the student on how to write their research paper. They are very useful for informing brands, too.
By reading the essays and examining the arguments in them, a brand can gain a better understanding of the causes, effects, and presence of racism around the world. These essays also teach about racial social movements such as the Black Lives Matter shopping boycott, representing the initiatives that people started to advocate against racism. By using such resources, brands can form effective strategies and make an impact on society, all while building a more inclusive, stronger image for their company.
Why Corporate Social Responsibility Matters in the Fight against Racism
There are many reasons why the involvement of a brand in the fight against racism matters greatly. For starters, this matters for the brand itself. Today’s consumers are very vocal about the social issues such as this one, and they are more likely to buy from a business that responds to racial justice protests and similar initiatives. A business that is involved in anti-racism initiatives is more trustworthy and appreciated by the audience, therefore growing its brand image on the market.
Corporations can make a much bigger impact than most individuals. For starters, they have a big audience of people who will listen, so their influence is grand. In addition to that, big corporations invest tons of money in such initiatives, money that individuals cannot put in on their own.
Corporate social responsibility matters greatly, especially since most brands today try to stay away from matters that might alienate them with some of their targeted audience. If a brand decides to take action, it shows that they really care about the social issue and would do so even at the cost of losing some consumers.
Real-Life Examples of Brands that Support Anti-Racist Advocacy
Brands of different sizes decided to recognize the holiday that commemorates the end of slavery, Juneteenth, especially after the killing of George Floyd and the protests about race. While many are quiet at periods of public upheaval, since the killing of Mr. Floyd, many have expressed solidarity, donated millions to organizations, and made changes in how their companies work.
Here are some examples of brands that support anti-racist advocacy:
- Amazon. Amazon placed a one-year moratorium on police use of its facial recognition technology Rekognition because of the unfair treatment of African-Americans.
- IBM. IBM publicly stated that they’ll no longer develop, research, or offer facial recognition technology due to privacy and human right abuses.
- Andreessen Horowitz donated over $2 million to start a fund called Talent x Opportunity, a program that supports entrepreneurs from underserved communities.
- Facebook is doubling the number of Latinx and black employees by the end of 2023, and will increase the number of black leadership positions by 30% in the next 5 years. They also promise to spend $100 million or more per year on black-owned companies and suppliers.
- Apple. Apple has created an entrepreneurship camp for African-American software developers.
- PayPal. PayPal created a huge fund of $500 million to support minority and black businesses, and another $10 million for grants to help black-owned brands affected by the pandemic.
The Impact of Brands Who Advocate Against Racism
Long gone are the days when companies stayed quiet about social issues in the fear of losing some of their clientele. Today, people expect the brands they use to be involved in important matters such as this one. As a result, top brands in the world invest money and are advocates for social issues like racism. This has inserted more money in educational funds, created programs to support the discriminated people, and spread the word around to build more awareness. While the issue is far from gone, brands are already making an impact.
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