The Perks of Having an OTT Video Streaming Service for a Business

Professionals having a Meeting

Running a video streaming service has many benefits for a business. An OTT platform with video content is quite a popular way to spend spare time among viewers today. They cut the cable cord to switch to more convenient streaming services.

Companies and organizations take advantage of that. They launch their own services sharing various kinds of content: entertaining, educational, breaking news, and others. They interact with viewers and receive multiple profits. Let’s observe what they are.

What are the Perks of Running an OTT Video Streaming Service?

Here’s the list:

#1 You generate revenue

When you obtain a solution for video streaming, check if it has all three common monetization models. It is what will help you generate revenue.

There are the following pricing approaches:

  • Subscriptions – you offer viewers to purchase a monthly or yearly subscription to access your content library. The subscription is easy to cancel, and there are no ads on such services. That’s why viewers love subscription-based video streaming platforms.
  • Advertising – you provide free content to viewers, and they watch advertisements during the playback in exchange. You generate revenue by running ads. It is profitable because of more accurate targeting as well.
  • Pay-per-view – instead of charging a fee for access to the whole library, you require the purchase of every video on the platform. When the viewer pays for one video, the rest remain inaccessible.
  • Hybrid – this is a monetization model gaining popularity. You combine several models described above. For example, you have subscriptions and the pay-per-view option. You can allow people to purchase access to all videos or each video separately. Users will choose what suits them the most. You can come up with your own combinations, of course.

#2 You reach many people

Online video streaming services usually have applications and utilize a CDN. OTT app development can help you cover as many devices and platforms as possible.

Viewers will have different devices with various technical requirements and capabilities. You should cover all of them to ensure a smooth viewing experience for your customers.

A CDN (Content Delivery Network) will help you deliver your videos to any place in the world. It means that you can reach people anywhere. You can stream content locally or go global. You are to decide.

What is more, a content delivery network reduces latencies, which influences the quality of experience (QoE).

#3 You create an online community

You should communicate with your viewers and create engaging content to turn them into regular users. Use your platform to interact with your audience and learn more about them.

Track analytics to understand deeply who your customers are. You should learn their preferences and needs so that you can create videos they like.

Create social media accounts to talk to your audience and receive feedback. When you communicate with your customer, you always have ideas on how to improve your service. It also influences your revenue generation. When you have strong relationships with your customers, they tend to become regular users.

Final Thoughts

There is just a small number of benefits you receive from running an OTT video streaming service. You generate revenue, build relationships with customers, create a community, and your brand becomes more popular.

Viewers watch your videos online on multiple devices and platforms, which provides them with flexibility and convenience. They use your service whenever they want.



Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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