Spotify Launches Blacked Out Redesign, More Personalized Discovery


Spotify

Spotify has thrown on some shades, and hopped in its classic tinted Lincoln Continental with a brand new design that’s sure to up the cool factor.

From the web to official mobile apps, users will see a new darker theme that includes redesigned logos, icons and more.

Album art seems to “pop” out more, and the music streaming service says the new update is far more than just cosmetics.

From the official Spotify blog:

“We’re also improving our Browse feature, delivering even more relevant and localised content. So regardless of whether you’re looking for something to fall asleep to, or the perfect playlist to get you geared up for your big night out, finding the right music for every moment is easier than ever.”

This seems to be a direct response to Beats Music which launched in January, and who’s unique selling point is the ability to listen to music based on your mood or what you’re doing.

The improvements, as well as the redesign, also helps “pretty up” the service for investors as it reportedly plans for an IPO sometime in the Fall.

Spotify says the updates are rolling now to the web, desktop and iPhone, and will soon make its way to other supported platforms.


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).

0 Comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.