Social Search From 1990 To 2013: Some Of The Biggest Advances [Infographic]


History of Social Search

In 1990 an unknown group of programmers began indexing the web into search results and directories in an effort known as Yahoo!. Fast forward 23 years later and more than one billion people use Facebook, hundreds of millions micro-blog on Twitter and almost as many post juvenile messages and porn on Tumblr.

The social web has come a long way over the year and with advances in social company’s have found new and exciting ways to offer socially relevant search results. Today Bing.com includes recommendations from friends alongside links, while Google+ adds relevance to Google.com searches.

With Facebook recently fully launching its social graph search for all users the team at Yext took at look at how far the social web has truly come from 1990 through the present day.

Here’s a quick look at some major milestones in social search related advances:

History of Social Search


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).

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