Social Media Marketing: how to build your strategy

As social media continues to gain popularity, brands are leveraging the sites to build more profitable web businesses. After all, putting your brand before hundreds of social media fans, creates more awareness, drives traffic to your website, and increases product and service sales. To use those social networking sites as your selling tool and succeed, you require a social media strategy that allows you to boost awareness, convert potential traffic to your website and make sales on autopilot.

Even if you are a savvy marketer that launched countless campaigns, you could learn something new here that catapults your brand to enviable heights. Here are five components for building your social media marketing strategy.

What Are Your Marketing Objectives?

Each business has marketing goals. Ninja Promo social media marketing agency says there are essential marketing goals to target; suggesting that it is best to pick a few to diligently pursue and achieve. So, you need to identify them. They generally include brand awareness, website traffic, and lead generation. Also, find out the standard on the market and use it for measuring your results once you begin the promotional campaigns.

Build Audience Persona

Finding listeners is the key to creating the most useful social media campaigns. Confirm the demographics that make up the listeners – age range, education, career, and financial capability. Uncover the issues they need to solve and solutions tried in the past that didn’t work.

Discovering listeners’ problems, appeals, and manners helps you to design the content pieces—social media posts, blog posts, videos, and ads that help them reach their dreams, and to achieve yours.

Who Will Finance Your Promotions, Tools, and Team?

A definite objective will help obtain the amount to spend on your campaigns. Set an amount to commit to the marketing drives.

  • Will you use advertisements plus organic SEO tactics or create videos with free tools?
  • Will you engage your followers through a tool like Hootsuite?
  • Are you working only with your staff or hiring outside help from Fiverr?

Decide what you can afford, tactics, research, and which site to begin the marketing.

Researching And Picking A Platform

Research and decide the campaign type to launch, which social networking site to use, and plans for the campaigns. For instance, are you sharing other brands’ content or only your content or combining them?

The function of each social networking site and your objectives will help you to decide the focus of your promotion. After all, you don’t have unlimited time and money.

Answer the questions below.

  • What networking site do you focus on—Facebook, Twitter, Instagram, LinkedIn, or Pinterest?
  • When is the right time to post in those places?
  • What types of posts resonate best with their audiences?
  • How will you engage the audience to respond to your subtle call to action masked in storytelling messages?
  • How will you make recommendations of solutions to your audience’s problems that position your product or service as the best solutions they should try?

Then create the needed content pieces.

Content Types And Tracking of Your Marketing Efforts

Depending on the outcome, you want to achieve, build content to make the objective reality. Track results, and keep refining the plans. Viewers will share valuable visual content more than texts. Create helpful educational, exciting, and amusing videos. Influence your viewer and readers’ emotions to share your content.

Mix strategies like Social posts, PPC, Display Ads, SEO, and Content Marketing to optimize your marketing promotions. Finally, use Google Site Kit to assess your marketing efforts and other marketing promotions. Keep fine-tuning your strategy to attract more prospects, leads, and ardent fans that regularly buy from you and promote your brand.


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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