Snapchat Got Your Brand Stuck? Brainstorm Project Offers Up Ideas


Snapchat can be a bit of a mystery with its self-destructing messages, and a project looks to crowdsource the best ideas for brands using the social network.

Simply titled “Snapchat Brainstorm Project,” the campaign kicked off on November 15, and after the initial brainstorm phase, five winners were selected.

Here’s the top winning idea from Jimena Ferre:

A retail brand lets people know it’s going to be sending special “surprise discount coupons” via Snapchat. They work like this: You receive the Snap but you don’t open it. You go to that store, buy something and then, at the register, you open the Snap with the cashier watching, and you both discover the discount together for the first and only time! It could be 5%, 20%, 90% or even a secret prize! Every Snap is different and you can’t open it ahead of time because it only lasts a few seconds!

Others offered up ideas for specific brands, and this one from Richard Chisum plays on any publicity is good publicity:

The experts at sexy advertising, Victoria’s Secret could really attract attention by playing off of Snapchat’s reputation of supposedly being used for sexting. Send a snap with hot lingerie model and suggestive language, “hey, gorgeous, you look smokin’ hot, but you’d look even hotter in this lace panty. 2 for 1 today only! (keyword-gorgeous)” Use keyword or open at register. Would be enjoyed by girls and guys. If they get even sexier, and create some controversy…even better. More publicity!

In total, 584 ideas were sent in, and people have until December 2 to send in suggestions for the final phase.

According to Snapchat CEO Evan Spiegel, users share some 400 million “snaps” per day.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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