Six Ways to Expand a Successful Business

Attaining success in a business is difficult but what’s even more complicated is maintaining the success and expanding it further. Stellar management, exceptional customer experience, tracking of cash flow, organized processing, passion, resourcefulness, willingness to improvise and listen to others, strong determination and so much more is required to make a small business successful. 

Capital is something that you need in abundance at every stage of your business. Even when you have a successful business venture, if you are aiming to expand more, you are going to need funds. You might have the required capital but since your expansion needs improved services or products, the investment you plan to make can exceed your company collections. This is where working capital loans come into use. 

Since bank loans take an eternity to be lent out and involve a lengthy process, there are firms today that give out loans with minimal struggle. All you have to do is fill up simple forms, get approved and receive your funding within 24 hours. 

These firms understand your difficulties and get you approved, streamline the process for you, have an easy application process, allow flexibility in terms of money and pose no restrictions on how you utilize your loan. 

Getting back to the topic. Even if you have found your niche and have a well-established business; there is always scope for growth and development. Expanding your established business requires even greater commitment and effort. Since you have already set a standard in the market, to flourish more, you need to show only positive improvement and sustain your success or enhance it more.

Here we have shortlisted six ways to expand a successful business –


1] Don’t forget your existing customer base

When it comes to expanding business, most business owners begin to seek and chase new customers. No doubt getting new customers is good for the business but while pursuing new customers, you must not overlook the existing ones. 

Gaining customer loyalty is a herculean task today due to the immensely competitive market. If you don’t establish a rapport with them, they will probably find another brand that provides the same product or services. 

So, if you have existing loyal customers, prioritize them and leverage their loyalty. Encourage them to make more purchases. For instance, if your customer visits you once a week and you offer an incentive plan or preferred customer program to them, they might start visiting you twice, thereby doubling your sales. 

Make your product or services appealing and help the customers identify the reasons they could use more of your product or service. 

2] Add products or services

People always are allured by and love when something brand new is introduced in the market. This will not only bring you new customers but also compel the existing buyers to spend more.  To use this tactic even more favorably, you can offer a limited-time deal. People feel enticed to buy since they feel that they will lose something that is perceived to have a great value if they don’t take action to secure it. 

Additionally, you can also offer free samples and ask for reviews to improve your brand image. 


3] Boost your marketing 

If you are running a successful business, you already must be aware of the great role that marketing plays in boosting your business. To enhance your business even more, you need to stay updated about the latest trends and adopt the newest strategies to stand tall in the competition. 

Study your competitors, conduct thorough research, and monitor your growth consistently. The only way to reach a wider audience is through effective marketing. 

However, despite all your efforts, you might fail to create an impact. In that case, you can always hire a public relations consulting firm that has immense media literacy and industry knowledge, thereby helping you create a strong public image. 


4] Horizontal expansion

Thinking beyond the normal, when you increase the ways of selling or distributing your products or services, it is termed horizontal expansion. This could incorporate making minor changes in existing products to expand and include an audience that was previously ignored. For example, if you are into building boxes; you could personalize those according to the target customers. You could also extend your geographic territory and open new branches of your brand. 

Horizontal expansion might need creativity and thinking out of the box on your part but once the customers favor it, it can serve as a great example of growing a successful business without changing your actual business model.


5] Vertical integration

Vertical integration is a process wherein a company streamlines its operations by taking direct ownership of various stages of its production process than relying on external contractors or suppliers. Vertical integration offers greater efficiencies and reduced costs and can help you generate higher profits at a lower expenditure. 


6] Help other companies outsource

Outsourcing and pairing with other companies is another strategy to grow your business. Additional to approaching individual buyers, you can directly connect with businesses that need your services or products or utilize the services and products of other brands. This is similar to B2B marketing wherein businesses collaborate to generate greater profits by merging segments of their business.

Outsourcing offers several benefits few of which include, reduced costs, improved efficiency, increased productivity and flexibility, variable capacity, accelerated opportunities to market, and most importantly business expansion. 

If a consumer visits the brand you have collaborated with, they are very likely to come across your services and approach you in case they need your services. 


Before adopting a particular strategy for growth; take your time, contemplate and figure out the pros and cons of it. Evaluate which strategy provides greater functionality to your business model and goals. Everyone fancies the prospect of growth and no matter how much you grow you can always do better. With the right commitment, thought, time and money, there’s nothing that can stop you from expanding your already successful business and help you thrive consistently! 


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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