Throwing up a bunch of posts on Pinterest and hoping for the best is a bad strategy. The social network is now the fourth largest driver of traffic on the web and that means a lot of pin-based competition. The team at Pingage hopes to tip the balance in favor of their customers by suggesting the best times to post and pin alongside other valuable information.
Pingage utilizes an algorithm that determines the best time to post pins based on A/B testing for each piece of content. Pingage wraps each post inside of an Engagement Box that asks pinners to follow, click, or buy directly from Pinterest. The company then offers engagement reports that show new followers, the number of visits toa Pinterest users pages and even sales that follow a successful campaign.
While Pingage has not revealed its client list the company claims to be helping various Fortune 500 brands and some smaller businesses. The company features every type of business from retail and travel to beauty and fashion.
Skinny Mom CEO Brooke Griffin, a client of Pingage grew her site form 100,000 monthly pageviews to more than 1.5 million in just six months. Her revenue increased by ten times.
Pingage President Bob Gilbreath tells SocialTimes:
“Brands don’t have time for another analytics dashboard or to run their own A/B testing on pins, and contests are expensive with very little sustained growth from the wrong types of followers. Not to mention, the time and resources invested have to be linked to actual bottom line results, and to date, social has proven too difficult with too little pay-off.”
“Pingage is committed to providing solutions that allow brands to leverage social as easily as their other marketing channels, and the performance model means they don’t have to risk brand dollars on experimentation.”