Marketing Fundamentals: Social Media for Businesses

Did you know that the average American now has 7 social media profiles? With 3.5 billion active social media users across the world, it is a lucrative market for your business. But how do you get started?

There are several rules you should stick to when devising a social media marketing campaign. Below we help you discover the essential marketing fundamentals of social media for business. 

Choose the Right Social Media Platform

When using social media for businesses, one of the main mistakes is selecting the wrong platform. Each social network has its own audience and preferred content format. If you choose the wrong one, you won’t get the result you desire. 

Choosing the right one should be based on the content you want to produce and the audience that uses it. For example, if you are aiming products at business professionals, you don’t want to create fun videos to place on TikTok. As this has a younger demographic and different audience, you should create more fact-based content for platforms such as LinkedIn. 

Invest in Content

If you want to know how to make a social media campaign, you should know the digital marketing adage that states content is king. The right blog or video can drive traffic back to your website, where you then have to convert it. Content that is good enough will get shared on social media, increasing its impact and spreading brand awareness even further. 

By including the right keywords in your content, you will also get organic traffic from search engines. The trick is to make sure everything you make is quality and plays to your strengths. If you are a great writer then create blogs, or if you have skills as an editor, make a video. 

Create a Calendar

Consistency is the key to an effective social media marketing campaign. You need to post regularly, stay on top of current trends and make time to engage with your followers. All of this builds a relationship between you and the customer. 

To help stay on top of this, create a content calendar. Start by adding any major events that come up in your business or industry. These could include everything from anniversaries to trade shows. 

Follow it up with national events, such as holidays. By having them noted down, you can create appropriate posts and content in advance of the event. 

Focus on Value

Social media for business should rarely be used to push sales. Instead, you should try to add value to your followers by providing high-quality content and solving their related problems.

All of this will build the relationship between you and the customer. Once you do this, it will have a knock-on effect and an increase in sales should soon follow. When fully established, you can consider using it to provide the odd sales opportunity as well. 

Working With the Marketing Fundamentals of Social Media

The last of the social media marketing fundamentals is that it takes time. Create a plan that incorporates the points above and stick with it. You won’t get results immediately, but with consistency, you will start to reap the benefits. 

We have a whole range of articles on our blog to help your business. From marketing to finance, check back so we can help you thrive in the online economy. 


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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