We all know about the wide range of benefits that accompany marketing automation. New trends keep emerging every now and then; therefore, marketers need to look out for these periodically.
This article will discuss the top marketing automation trends for 2023 and help you get up to speed. Let’s get started.
Marketers will concentrate on retaining customers through automation.
You locate a fresh lead, develop it into a possibility, and finally seal the deal. That’s the usual user capture cycle. However, your work has only just begun as a marketer.
Even a slight increase in customer retention can greatly improve your revenue. However, it’s fascinating to note that many businesses still experience high levels of client attrition. Around 1/3rd of consumers leave on average throughout industries, as per the latest trends.
In line with that, marketers will use marketing automation more than ever in 2023 to address retention issues and increase revenue. For instance, automation will be used by marketers to:
- Increase the amount of customer data you gather and use.
- Automate follow-ups to get responses more quickly.
- Enhance the onboarding of customers.
- Implement re-engagement tactics.
Furthermore, more marketers will leverage automation to enhance consumer interaction across many channels. They will thus be able to connect with clients where they are in the way that they want to be contacted.
Growth in the use of Behavior Analytics
Customer data and analytics have been the foundation of the success of conglomerates like Netflix, Google, and Amazon. Marketers will continue to find behavior analytics particularly beneficial in their quest for a deeper comprehension of their target audience’s preferences, problems, and future motives.
Using behavior analytics, companies may increase lead generation, client retention, and value. Using real-time data from consumer interactions and events is more accurate than conventional survey-based CX methods, which are becoming less and less relevant as hyper-personalization takes over the customer experience (CX).
Marketers will use more channels: Omnichannel Marketing will thrive.
Marketers are not unfamiliar with the concept of enhancing consumer experiences across various channels. And going forward, we believe that omnichannel personalization will be more of a necessity.
- Companies that don’t market their goods and services through various channels lose out on up to 30% of potential customers.
- When compared to efforts that use only one channel, omnichannel marketing that employs three or more channels increases their order rate by 494%.
- More than 50% of all brands across industries spend money on automation technologies to support cross-channel product promotion.
A range of data can be collected with the use of marketing automation in order to fully comprehend the customer journey. Omnichannel customization goes beyond email nurturing and includes targeted marketing, phone calls, SMS, and more.
Because of this, marketers can meet customers’ expectations for personalization by understanding their demands at the time they matter.
Conversational marketing
Your communications might easily sound monotonous and less human when they are automated. You must conversationally approach your content if you want to thrive with marketing automation in 2023.
Pay great attention to your customer communications. Ascertain whether the automated messages you send out seem formal and chilly or friendly and inviting. Your messaging shouldn’t be cold or emotionless because that will turn potential customers off.
People desire to communicate with others in a human-like manner. You may sound more genuine in your messaging by using conversational marketing. You can program automated responses that are more conversational by using natural language processing (NLP).
NLP focuses on technology that comprehends how people communicate to help give optimal information or experience. Using NLP to communicate with your audience more comfortably will boost automation.
Conversational marketing is even more important for eCommerce businesses. There are various specialized tools like Unboxing that can help such businesses with their marketing automation efforts. You can check out Unboxing features to find out more.
Chatbots
Chatbots are essential for improving client engagement and service. You may communicate with your consumers and respond to their inquiries with chatbots without speaking to them directly.
In 2023, chatbots will be a crucial component of marketing automation because they may help your company save time. Use bots to respond to simple queries so you don’t have to find the time to address every inquiry you receive on your website or social media pages.
Conclusion
To stay at the top of your marketing automation game, you must heed the trends discussed in this article. Try incorporating these practices into your marketing automation efforts to produce even better results.
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