Line Capitalizes On WhatsApp Outage, Saw 2 Million New Users In 24 Hours


Line is a mobile messaging app with over 300 million registered users, and according to the service, it recently added two million new users in a 24-hour period.

The source of the five-fold increase? None other than the WhatsApp outage over the past weekend, which lasted around three and a half hours.

From Line Euro-Americas CEO Jeanie Han:

“Our growth strategy has always included providing a strong network that can handle unplanned and unexpected increases in network traffic. We pride ourselves on providing a safe, secure platform that will always work when our users need it the most.”

Despite the left hook, WhatsApp has the last laugh thanks to a $19 billion deal with Facebook, and over 200 million more monthly active users than Twitter.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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