How to Market Your Blog to a Wide Audience

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Whether you have been running a blog for some time or just getting started, this article can be your guide to success. Read on to find out about the key tricks and tactics that will help you get in front of a wide audience and win over the hearts of your readers!




Save Up Some Time

First of all, as a student blogger, you should bother about saving up more time for creating your content and promoting it. We know that your schedule might be already packed. But, blogging is a full-time job.

So, if you want to have a higher chance of success, you need to find a way to reduce the academic load. Luckily, services like EssayPro can help you with this. With EssayPro by your side, you can ensure that all your assignments are getting done on time while you get more free time for other things.

Take Care of Technical Stuff

Secondly, before starting to promote your site, you need to take care of technical SEO. Take time to audit the following features and elements of your website:

  • Hosting;
  • Speed;
  • Links;
  • Security;
  • Indexing and crawling, etc.

By ensuring that your website performs well in all these aspects, you can make sure that your visitors have the most enjoyable experiences while being on your site. Respectively, you will build up their trust and loyalty.

In addition, if you can ensure that all features and elements of your site work as supposed, you will help search engines index your site. Respectively, your readers will be able to find you easier. This is an important part of success. So, don’t procrastinate with taking this step.

Optimize Existing Content

If you are not new to blogging, be sure to optimize your old content before writing new articles and promoting your site.

At this stage, make sure that all topics and articles that were published previously go in line with your niche and voice. Also, optimize all images and other media on your site.

Finally, be sure to optimize your old articles for search engines. Update meta titles and descriptions to help your site rank better. Add relevant keywords or update the old ones if there is a need for that.

Research and Build a Strategy

Lastly, before you start promoting your blog, take some extra time for research and planning. Conduct an analysis of your niche and competitors. Study your target audience and its needs.

After that, you can leverage the insights you’ve acquired through research to build a solid strategy for your blog. Define the right voice and content format, identify the best times for publications, and plan your future topics.


Social Media Marketing

Since you are running a student blog, the chances are that the biggest share of your target audience is made of students like you. And one of the best ways to promote your website to them is by leveraging popular social networks they use.

Today, social media marketing is one of the most powerful tools for advertising. Popular networks like Facebook and Instagram give you an opportunity to get in front of a large audience. Use this chance to grow your following base. Then, use your social media channels to drive attention to your site. And, voila, you can drive a stable flow of readers to your website.

Email Marketing

Many beginners put 100% of their focus on promoting through social networks and completely forget about email marketing.

However, email marketing is still thriving. Studies confirm that this channel can provide impressive ROIs of about 4200%. If you are wondering what it means for you – it basically means more return on your efforts with way lower investments. That’s what makes email a perfect channel for free (or almost free) advertising of your blog.

What do you need to leverage this channel? Basically, all you need is a broad list of contacts. Once you have it, you can send bulk marketing emails to promote your content.

Content Marketing

For a blog, content marketing is one of the best ways to ensure growth and success. After all, content is exactly what readers are looking for on your site.

So, what do you need to do with it? First and foremost, focus on quality. Ensure that every article you publish is original, engaging, well-researched, and brings real value to your readers. Secondly, ensure that you make publications regularly and at the right time.

Some other tricks you should use include:

  • SEO optimization;
  • Content repurposing;
  • Content syndication, etc.

And don’t forget about leveraging different media files (e.g., videos, infographics, images, etc.) and trying various formats. All these tricks will help you make your content look more appealing to the target audience. Thus, you will be able to get more engagement.




Relationship Marketing

Another effective promotion tactic is relationship marketing. In a nutshell, it implies tapping into the entire blogosphere and building relationships with the right people in order to promote your content with their help.

The most common tricks that you can try in the framework of your relationship marketing efforts include:

  • Influencer marketing – Teaming up with relevant influencers to promote your content to their audiences.
  • Blogger outreach – Creating partnerships with influential bloggers from your niche to acquire backlinks and content collaborations.
  • Guest blogging – Publishing high-quality content on popular websites, providing backlinks to your own site.
  • Blog commenting – Commenting on other top blogs in your niche to drive the attention of readers and influencers and make valuable connections for future promotion.

Paid Advertising

Lastly, after the free (or relatively cheap) promotion tactics that we shared earlier, it is worth noting that paid advertising is also a viable option. And it’s also effective. With the help of paid ads placed across various channels, you can get your site noticed by even a larger number of readers. So, if you have at least some budget to invest, be sure to leverage it to your success.

What options do you have here? Basically, there are three main options:

  • Social media advertising;
  • Promotion through content discovery platforms;
  • Search advertising.

Each of these options is time-tested and effective. But, it requires careful targeting and some investments to leverage paid ads to your benefit. So, be sure to do it wisely.

Analyze and Improve

Even after you’ve created and implemented a solid marketing strategy, your work doesn’t stop there. After putting effort into promoting your blog, you should then put effort into analyzing the outcomes and finding areas for improvement. And it should be an ongoing practice.

Leverage existing web analytics tools to track and measure the key metrics of your marketing campaigns. This will help you see what works for you and what doesn’t.

The Bottom Line

Starting and running a solid blog is always lots of work. But, marketing it to a wide audience is even more work, especially for student bloggers that are limited in resources. But, with some patience, you can enter the big game and get noticed. You just need to know the steps that can bring you closer to set goals.

Now, after reading this guide, you have step-by-step instructions for driving more readers. Go ahead and leverage the tips we shared with you to make your blog stand out!


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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