Flipboard Acquires News Reader Zite


Social magazine Flipboard has acquired news reading app Zite from CNN in a deal reportedly worth $60 million.

CNN first acquired Zite back in August 2011, and Flipboard has also made a deal with the news company to syndicate its content.

From the Flipboard blog:

“We acquired Zite from CNN to address something we’ve heard from a lot of you: although you can already read thousands of sources from over 20 regions on Flipboard, you want easier and better ways to discover content about the things that matter to you. Adding Zite’s expertise in personalization and recommendations to Flipboard’s product experience and powerful curator community will create an unparalleled personal magazine for our millions of readers.”

Zite will continue as a standalone app, and is available on Android, iOS and Windows Phone.

In December, Flipboard raised $50 million in new funding, and it plans on surpassing 150 million users in 2014.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.