Facebook F8 2014: Anonymous Login, Mobile Like Button, And More

Facebook F8 2014

Facebook CEO Mark Zuckerberg graced the stage today at F8, the social network’s revived developer conference that’s been on hold for the past two years.

Kicking things off, Zuckerberg announced a two-year stable core API guarantee, and a guarantee to fix any bugs within 48 hours.

Facebook users can now easily customize every single app permission. “This is going to make people more comfortable with signing into your apps,” says Zuckerberg, who openly spoke about privacy issues that plagued apps in the past.

While the social network hasn’t hid from the fact it wants users to be more public, it’s heard feedback loud and clear. Soon, users will be able to login to apps or sites anonymously via a “Log in anonymously” button instead of using their personal account.

Parse is a growing tool that makes it easy for developers to focus on what matters, their app, and help it grow across the Facebook platform. It’s split into three services: Parse Core, Parse Push and Parse Analytics.

140,000 developers are already using Parse across over 260,000 apps, and access is now unlimited. There are also two new Analytics dashboards, Growth and Retention, and Parse Local Datastore allows developers to have their apps work offline.

Here’s some other new developer features announced at F8:

  • Applinks automatically syncs Facebook data between multiple apps at once
  • Send to mobile function opens apps directly on your device
  • The “like” button now works on mobile devices, and is rolling out over the next few weeks
  • Apps can integrate sharing to Messenger, letting users share directly with their friends
  • FBStart is all about helping startups, and includes access to over $30,000 in free tools

On the advertising front, Facebook announced its highly anticipated ad network called Audience Network, which directly takes on such giants as Google.

“One thing you didn’t hear from us today is some exciting new direction or product. Today is all about listening to you, and deepening how we support you.”

Facebook F8 has already been made official for 2015, and Mark Zuckerberg says it can be expected around the same time of year.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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