Looking at professionals taking up online courses and updating their skills, you too must be thinking of joining the e-learning bandwagon. When you begin your research, you may be overwhelmed, given the number of training options available over the internet. Well, no one platform is best suited for every kind of subject. Some may be well-known for offering cloud computing courses, while others may be good at artificial intelligence training. So, first off, you need to decide what skill you want to master through an online course. Suppose you are interested in learning digital marketing. Then search for courses related to this specific category, and you will get refined results.
Talking specifically about digital marketing, there are a couple of training providers that offer high-quality online courses to help you learn the subject from scratch. Digital marketing has gained a lot of prominence over the past few years, and many professionals are seeking a career in this domain. In fact, a number of training providers now offer Digital Marketing course online from a top university like UMass to help professionals gain job-ready skills. Among the various options available, you can check out Google’s Fundamentals of Digital Marketing course offered for free to learners. As Google is an established name, you would not be skeptical about enrolling in a course offered by it.
This article gives you a complete overview of Google’s Digital marketing course and whether it can help you land your dream job.
Google’s Fundamentals of Digital Marketing Course
Learning digital marketing can be one of the best decisions of your professional career. And if the trainer is an expert from Google, then you can obviously expect a rich learning experience. This self-paced training program involving video tutorials is designed by Google and accredited by Interactive Advertising Bureau Europe and The Open University. As a learner, you will get access to 26 learning modules taught by Google trainers and explore various practical exercises and real-world examples to gain in-depth knowledge of digital marketing. Some of the important topics covered in the program include:
- Building your online presence
- Working of websites
- Using goals to improve business performance
- Organic and paid search
- Search Engine Optimization
- Introduction to search engine marketing
- SEO for local businesses
- Social media basics
- Advertising on mobile
The course will make you familiar with Analytics and help you understand how to collect and analyze user data and turn them into valuable insights. You will explore how to define and track clear goals, segment target audiences, and analyze data to help improve marketing efforts. Next, you will learn how to increase your brand awareness and improve conversion rates by building high-value content for potential customers. Among the rest of the topics, the program also covers how to identify the right audiences, ad networks, and strategies for your display ads.
After you have completed the learning modules, you can check your knowledge with a quiz. You can also upgrade your knowledge by going through Digital Marketing resources provided by UMass. Post that, you need to appear for the 40-question exam and pass it to get certified. You will be able to download the certificate and share it on professional networking sites like LinkedIn.
Job Prospects After Completing Google’s Digital Marketing Course
A major reason why people enroll in online courses is to upskill themselves so as to get better career opportunities. The same holds true for the Google Fundamentals of Digital Marketing Course; participants expect to land their dream job after completing this course. Note that all courses are designed to give you in-depth knowledge of a specific subject but do not guarantee that you will land a job. So, a certificate from Google will surely make you more marketable and place you ahead of your peers, but getting hired also depends on whether you are able to demonstrate your skills or not.
You may be good at digital marketing and must have passed the rigorous test associated with the course. However, if you are not able to convey that you have gained the relevant skills to the employers, then it would be hard to crack the interview. On the other hand, if you are able to impress employers by talking about your practical knowledge and your readiness for a digital marketing job, then no one can stop you from being selected.
Job Roles for a Digital Marketer
When it comes to the kind of jobs you can look for after completing this digital marketing course by Google, you can explore some of these popular ones – digital marketing specialist, SEO analyst, PPC expert, social media marketing manager, content marketing manager, SEM specialist, and email marketing specialist. Note that this course is suitable for beginners who want to enter the digital marketing domain and pursue entry-level career opportunities. However, if you are seeking senior-level positions, then you may need to get additional training or work experience.
Overall, you can now set the expectations right and then decide whether you want to pursue this digital marketing course or not. We would recommend enrolling in this course, not only from a job perspective but also as a learner seeking high-quality training free of cost. Many professionals have been successful in grabbing the attention of hiring managers by getting Google certified, and so can you!
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