Baskin-Robbins Creates Camouflage Ice Cream To Honor Troops

Did you see Baskin-Robbins’ latest ice cream flavor? It’s right their at the top of the screen… Do you see it? It’s OK if it takes you a few seconds. After all, it is camouflage ice cream.

Baskin-Robbins unveiled its “First Class Camouflage” ice cream this week in honor of those serving in the US military. The ice cream, a mix of chocolate, caramel, and green cake ice cream, will be available throughout November.

Baskin-Robbins president Bill Mitchell said: “First Class Camouflage celebrates our troops in a fun and unique way.”

Camouflage ice cream is certainly a unique way to celebrate our troops but it will also help raise money for the USO. Baskin-Robbins said that it will donate 10 cents for every scoop of Camouflage Ice Cream that it sells this month.

Mitchell said: “We’re excited to honor our military service members and veterans this November through our long-standing partnership with the USO, and hope our guests will join our efforts in supporting the USO on Veterans Day when we will make a donation for every scoop of ice cream sold in our U.S. restaurants to the organization.”

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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