From the day social media has existed, likes have always been a big deal. The world of social media is defined by likes, the greater number of likes means more validation and appreciation from audience. The number of likes on your posts directly shows how much the audience love your content. Every page on social media is craving for love from audience only.
Instagram likes are one big source of gaining love from audience, firstly it was Facebook but the recent hype of Instagram due to its new updates made more businesses to rely on it for growth. Instagram has become a business space with so many businesses in competition. In such competitive scenario, what actually makes a difference among different organizations is the number of likes. Hence, there are numerous ways in which likes are valuable for you, and we have discussed some of them in this article.
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Likes keep you motivated–
If you are an Instagram creator, and planning to get success through it, then likes are medium for motivation. The content that you post on your profile is for a reason, you seek for thousands of likes and that acts as a validation that whatever you are posting is worth. As a creator it feels great when one by one your likes increase, and you feel motivation for creating more such content which is worth getting likes. Moreover, tremendous likes give you hike in your followers as well. When people like any of your content, they take step to checkout your profile as well, which creates a possibility of gaining more followers. Likes are essential form of motivation for both creator and business account, as you get the validation you seek on your posts and gets encouragement to be more amazing.
2. Helps you to standout–
Instagram is platform which is highly competitive, in order to stand apart you need to be extraordinary; your extraordinary posts get you likes on Instagram. Especially, for businesses Instagram is a biggest platform. Many new startups are looking forward to Instagram as a place for gaining recognition. Approximately 71 percent of U.S. startups are using Instagram for business, by the number it’s understandable, how important it is to stand out in order to remain in the competition. Likes on Instagram is one important way of remaining competent, likes don’t directly get you money but they create possibilities for the same. If you have significant number of Instagram likes, you stay afloat and your posts will find its way to the explore page where the top brands currently are.
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Likes saves your money–
Many aren’t aware about this, but Instagram likes can actually save your money. If you have a high number of Instagram likes, then you don’t need to run separate ads which require spending. Instagram ads are paid posts and will require you to have a budget for them. Even if you choose to get free Instagram likes for engagement then you will gain more and spend less. The number of likes you buy for Instagram post will help you to create brand awareness and promote your product, and there is no need to spend on ads.
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Likes help you to have clear judgement–
Instagram likes act as mirror for you, as they rightly decide whether you are putting your efforts in the right direction or not. The help you to have a clear judgement of your efforts and are one of the most essential parameters to judge your social media performance. Basically, when you get a greater number of likes, you are being more appreciated and you are making right efforts. On the flip side, if you don’t see any significant growth in the number of likes and rather than increasing, likes on your posts are decreasing then it’s time for you to look for new strategies that are good enough to get you more likes. Hence, this parameter is effective for you to gauge whether your posts are creative or not, which is the fundamental for getting likes.
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Make conversions for you–
Having said that Instagram likes don’t get you money directly, but they create possibilities for same. So, if your posts have high number of likes then you are likely to get more leads and a greater number of leads means more conversion rate. Likes on Instagram creates a credibility for you, other brands and creators start to trust you and you get opportunities for collaboration, for brands pay you well. This is one of the most polar ways of earning through Instagram, the greater number of likes means more brand recognition, you get partners for making sales on Instagram which is a great source of earning these days for both businesses and creators.
6. Expands your reach–
Finally, if you are a creator or business then your ultimate motive of using Instagram into expand your reach, so that more people and brands get to know about you. Instagram likes makes a bridge between you and your brand’s global identification. Your reach basically shows, the number of Instagram users surfed your posts and profile on any given day, it simply shows how far your posts have gone. So, when you get high likes on Instagram you make your way into Instagram’s good book algorithms, this algorithm used by Instagram shows what content the user likes the most, and Instagram shows relevant posts as per the user’s preferences. Thus, if your posts have high number of likes, then your posts have more chances of popping on people’s feed and that’s your organic reach.
Conclusion
It doesn’t matter if you are an individual or an organization, likes are necessary and beneficial for growth. Social media parameter which is concerned with defining you worth and keeping you apart from others is the number of likes. Likes is a key factor to determine your potential for growth. Moreover, likes are valuable for many moral reasons as well, as they help you to self-analyze your strategies and efforts and acts as a motivation for growth. So, once you realize having importance of significant likes, you put all your efforts to get them your way.
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