Companies and content creators are working hard to spread their brand’s message and build the trust of their target audience. Guest posts are one of the best digital marketing strategies brands should invest in to achieve these and more objectives.
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Brands and bloggers spread their message by publishing content on reputable websites in their niche and market. Does this mean I should work hard to generate content, not for my blog but instead for someone else’s site?
Yes, it means contributing to another site because guest blogging is important and offers numerous benefits for you and your business. It helps brands to reach a broader target audience, improve search engine optimization (SEO), move up the search engine results pages (SERP), and much more.
The post will tell you how this act of uploading content to someone else’s website can bolster your marketing efforts.
Guest Posts Explained
Guest posting or guest blogging involves writing content and publishing it on another person’s or company’s website. Indeed guest bloggers generate content for blogs within their niche and industry.
The following are reasons why content creators contribute to other sites.
- Get referral traffic
- Increase brand awareness and credibility
- Position yourself or your brand as an authority in the niche and industry
- Establish relationships with other guest speakers in the industry
- Build backlinks to your own website (This should be your last goal because Google doesn’t like it.)
The following are two key things that you should do as your content appears on another site or blog.
- Find a site or blog with a broader and more engaged audience.
- Work with blogs or sites with a strong root domain authority.
Understanding your goals first will help you find the best site to submit your guest posts.
Why Should I Publish Guest Posts?
There are several benefits of sharing your expertise on another site. They include:
Exposure to Targeted Traffic
Guest blogging piques your target audience’s interest even when you don’t get a link to your personal blog or site. You will get a lot of referral traffic when clients click on your content, read your high-quality article, and eventually visit your site.
Blogs and businesses survive online because of traffic. That’s why brands and users are interested in targeted traffic that they can generate through guest blogging. The traffic can translate to sales when properly done. In fact, you can boost your chances of converting more leads into customers by optimizing the landing pages of your sites, the CTAs as well as other elements.
Grows Your Personal Network
Guest posting allows you to connect with various influencers in your industry or target niche. Actually, some sites foster a community of guest bloggers, influencers, and other contributors. These content creators have the opportunity of brainstorming certain topics via email or social media.
You can boost your chances of connecting with influencers in your industry by being active. In other words, send cold emails or share posts with your prospects, leave comments, commend them, invite them to contribute to your personal blog, etc.
It’s these interactions that enable you to co-author posts and seek partnership with other contributors such as expert interviews, cross-promotion, etc.
Encourage Social Networks Shares
Getting a lot of social media shares can help you grow your online reach. Preparing unique and high-quality content can amplify your social shares and, in return, increase your follower base. You can work with sites or blogs with a lot of social media activity because social sharing of your content comes naturally.
Alternatively, you can include highly shareable content in your articles, such as infographics, because they can magnify the engagement on the social media platforms compared to content without them.
Strengthen Your Backlink Profile
Most guest posts hosting sites allow their bloggers to retain at least one link back to their own site on the content. Since some of these sites don’t compensate their contributors for their hard work, they permit them to leave a keyword-optimized link or a brief brand mention. This can be rewarding when done properly.
Further, a single backlink originating from an authoritative blog can be beneficial in terms of SEO because it helps users discover your content and Google index it. Therefore, it’s advantageous to publish your content on sites in your niche or industry in order to build relevancy.
Boost Your Online Authority
It’s easy to convert a site visitor to a paying customer or loyal subscriber when they trust your brand. Contributing top-quality blogs helps content creators prove their credibility and demonstrate to their target audience that trustworthy brands recognize them as an authority in the niche or industry.
As a result, the audience becomes more receptive to any advice or tips you present on your content or site. This is vital because authority is everything in modern digital marketing.
Build Brand Awareness
You can establish authority in your niche and industry by sharing unique practical tips not available in another place. Instilling your brand’s voice in each post that you submit to another site makes it recognizable wherever you publish your content.
You can also engage with your readers using a humorous and conversational approach. Internet users prefer short and easy-to-read sentences. Such tricks can help you grow your brand awareness.
Refine Your Content Marketing Skills
To be a successful guest blogger, you must understand every aspect of content marketing. For instance, you must be conversant with content research, use up-to-date writing skills, reach out to influencers in your industry or niche, etc. Thus guest posting sharpens your content marketing skills and grows your brand.
How and Where Can I Find Guest Blogging Opportunities?
By now, you already know the benefits of guest posting. So then, how can you discover guest post opportunities? The best place to search for guest posts opportunities are sites in your niche and industry.
The following is what you should consider when writing for relevant sites:
- The content should be fully dedicated to your niche and industry
- The audience is interested in your industry
- The blog or the site is active on social media, and its followers are engaged with its posts
- The site is also active on social (This shows that they know what is trending and is ready to promote your articles online.)
Here are tips for finding guest posts opportunities:
The first place to look for excellent guest posting opportunities is on Google. You can search for them using keywords such as “guest posts,” “submit guest posts,” “guest post guidelines,” etc.
Such searches can lead you to guest posts submission pages or sites that accept guest posts, such as socialnewsdaily.com, Applegazette.com, Startup.com, etc.
Connect with Established Guest Bloggers
Every industry has successful content creators. Your niche and industry have prolific guest bloggers that you know by name and enjoy reading their blogs. You can pitch them or ask them to introduce you to blogs or site owners in your industry accepting guest posts. Still, you can also use the Google search engine to look for sites in your niche accepting guest bloggers.
Run a Search on Social Media
Bloggers tend to share their guest posts on social media platforms. You can run a search on Facebook, Twitter, and LinkedIn using keywords such as “guest posts .”These will give you recently posted guest posts in your industry or niche. You can pitch the sites’ owners or contact the contributors requesting for recommendation or referral.
Why is Guest Posting Important for SEO?
Guest posting is a great tool as long as you generate high-value content and post it on legitimate websites. It can help you build your domain authority and move up the SEO rankings.
On the other hand, spam bloggers who post low-quality posts or stuff them with spammy or keyword-rich links for the sake of their own SEO and link-building benefit are pushing reputable sites away from guest posting.
Therefore it’s important to develop and implement an SEO-boosting guest blogging strategy by generating genuine and helpful. In other words, your content should not be a container for links to your site but should be relevant content that educates your target readers.
Indeed, guest blogging is an excellent way to increase your site rankings. Google rewards you when readers interact well with your high-quality content and link back to your site or blog. Further, the search engine pushes your content up the PageRank when your followers like, comment, share or link to your blog. Because of that, your content pops up first when internet users search for a similar topic on Google. Therefore guest posting is important for SEO.
How Much Does One Earn from Guest Posting?
Some guest post hosting sites don’t pay bloggers for contributing their content. Instead, they allow them to retain at least one keyword-rich backlink or give a brief introduction about their brand.
On the other hand, some sites accept third-party content and pay them for their contribution. The pay ranges from $75 to $150 per post.
The payment depends on factors such as:
- The length of the content
- Niche markets
- Writer’s experience or credibility
- Market price
Alternatively, a blogger might use a guest posting service. On this option, the writer pays a guest posting service fee for being linked to a host site that publishes third-party content. In this case, the blogger charges more for their content in order to recover the extra cost resulting from using an agency.
You can also search on Google or other search engines for sites in your niche or industry accepting guest posts, as well as the price range for guest posts. The following guest posting services can help you find host sites for your content.
- Fat Joe
- Forward Linking
- Globex Outreach
- Heroic Search
- Higher Visibility
- OutReach Frog
- Outreach Pete
- Page One Power
- Rhino Rank
How Does a High-Quality Guest Posts Look Like?
Guest posting is a value add but not a form of advertisement to your audience. It should educate your readers but not promote your brand, products, and services. On a few occasions, you can feature your products and services if the topic is related to them.
The purpose of guest posting is to establish yourself as an authority figure in your niche market. It’s a means to introduce yourself and your brand to a new audience. You can use guest posting to build genuine relationships with other brands and bloggers.
The following are ways of enhancing your guest posting strategy:
- Avoid generating spammy content
- Write an author bio and/or include backlinks
- Insert one internal link to your previous guest posts
- Insert a call-to-action at the conclusion of each post
- Promote your content on social media networks
- Track your guest posts traffic using Google Analytics
- Associate your business blog with only well-respected influencers, marketers, bloggers, websites
Why is Guest Posting a Good SEO Strategy?
Guest blogging is alive. It’s an important and highly effective SEO strategy. In the guest posting, quality supersedes quantity, while relevance is key. Actually, relevant do-follow links that direct readers back to your blog or site increase its domain rating, translating to a higher rating on Google.
Additionally, guest blogging increases your site’s domain authority leading to increased traffic because Google recognizes it as an authoritative resource. This can’t happen overnight because guest posting doesn’t promise short-term success. It needs frequency, consistency, time, effort, and money. It may also take several months or years before your business sees the fruits of guest posting because its efforts are cumulative.
Further, when appropriately done, guest posting is a good SEO strategy. But mass guest posting on every site that has a “Write for Us” tab is not recommended. An effective strategy includes contributing relevant content only to platforms in your niche and industry.
On the other hand, guest posting has its own downsides. For instance, sites with higher domain ratings are overwhelmed with numerous requests from guest bloggers, but they tend not to respond to them. This can be frustrate content creators seeking to work with bigger and more popular platforms. However, they can navigate this challenge by pitching relevant websites that don’t receive huge requests within their niche and industry.
socialnewsdaily.com is quite happy to add your well-written, unique article to its current content. Don’t hesitate to get in touch with us via the Write for Us page.
Is Guest Posting Safe?
Guest posting is safe when done the right way. Although Google doesn’t reject guest posts outrightly, it does warn site owners against publishing content on other sites with the intention of building inbound links. The increased stuffing of spammy or keyword-rich links on guest articles or syndicated posts and publishing several articles on multiple sites or few popular sites are part of what pushed Google to issue the sudden warning.
However, publishing guest posts and syndicated posts to educate someone else’s audience, inform users, or create awareness about your company or cause is acceptable and safe. Indeed, customized, frequent, and high-quality guest posts that fall within any search engine’s terms of service will not be penalized. Instead, they will help your site rank well due to the backlinks.
How Do I Get Started with Guest Posts?
Do you want to become a guest blogger? If so, then you’re in the right place. As stated above, guest posting refers to the act of publishing your top-quality content on someone else’s site. You can therefore approach guest posting in the following ways:
Step 1: Find a reputable site accepting third-party content in your niche or industry.
Step 2: Discuss your topics with the site owner and get approval to create content.
Step 3: Submit a well-researched article and insert a backlink to your assets or resource.
Step 4: The external blog or site checks whether the content meets the agreed requirements and adds it to its other content.
Since the external blogger retains high-quality content, your business benefits from the popularity of your articles. In fact, the target audience starts to stream to your own site after reading your content published by the third-party site. They will become conscious of your brand, products, and services and want to learn more about them, thus increasing brand awareness and referral traffic.
Guest blogging or posting offers several benefits for you and your business. The foremost ones are that it helps you establish yourself as an authority in your niche, exposes your brand to a new audience, and builds relationships.
You can get started with the guest posting by searching for a host site for your articles in your niche or industry. At Social News Daily, we accept guest blogs from reputable bloggers who write high-quality content. We deactivate and ban bloggers that generate spammy content.
Don’t hesitate to get in touch with us via the Write for Us page for guest posting requirements.