Look, the Tweeting Bra! It’s a bra that tweets every time it is unclasped. Why? Social good, my friend.
The Tweeting Bra is the second boob-related social good campaign we’ve seen this week, and again, exists to promote breast cancer awareness and the need for preventative screening and self-examination.
The campaign is sponsored by Nestle, and the bra was designed by OgilvyOne Athens, according to AdRants.
@IoannaDementi τώρα σε λατρεύω και εγώ!
— TweetingBra (@tweetingbra) October 24, 2013
Why yes, that is Greek! Maria Bakodimou, a Greek actress/celebrity, is the face of the campaign.
You can follow the Tweeting bra on Twitter, but Greek is kind of a pre-requisite.
— TweetingBra (@tweetingbra) October 23, 2013
You can visit the Tweeting Bra’s website here, which includes helpful tips on performing self-examinations. The campaign will last two weeks, and every time Bakodimou unclasps her bra, it will tweet. We think. You got us, we don’t know how this works at all.
So far, the account has sent out 76 tweets.
Yeah, I like #mamming better, too.
Watch a video on the Tweeting Bra at the top of this page and let us know your opinion of this campaign in the comments.