‘Tweeting Bra’ Tweets When Unclasped, This Is Some Kind Of Social Good Campaign I Think


tweeting bra

Look, the Tweeting Bra! It’s a bra that tweets every time it is unclasped. Why? Social good, my friend.

The Tweeting Bra is the second boob-related social good campaign we’ve seen this week, and again, exists to promote breast cancer awareness and the need for preventative screening and self-examination.

The campaign is sponsored by Nestle, and the bra was designed by OgilvyOne Athens, according to AdRants.

Why yes, that is Greek! Maria Bakodimou, a Greek actress/celebrity, is the face of the campaign.

Maria Bakodimou

You can follow the Tweeting bra on Twitter, but Greek is kind of a pre-requisite.

You can visit the Tweeting Bra’s website here, which includes helpful tips on performing self-examinations. The campaign will last two weeks, and every time Bakodimou unclasps her bra, it will tweet. We think. You got us, we don’t know how this works at all.

But …

So far, the account has sent out 76 tweets.

ron swanson

Yeah, I like #mamming better, too.

Watch a video on the Tweeting Bra at the top of this page and let us know your opinion of this campaign in the comments.

tweeting bra


Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.

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